Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools

 

By Caitlin Thornburg, Executive VP of Sales & Marketing
(Zip Your Flyer)
Comments 0
Every agent dreams of putting their listing into the MLS and then immediately getting an offer … sorry to say, it’s usually not that easy... although absolutely wonderful if that happens. The most trusted name in real estate B2B email marketing for over 15 years, ZipYourFlyer.com has just launche...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 7
The real estate industry is evolving. Each year brings new technologies that reshape the way agents and brokers approach their work. For many, this can be a stressor. However, those that embrace the change and adopt new technologies in clever ways can get a leg up.To keep Realtyna clients in the ...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 0
MLS API works by connecting your website to an MLS database via application programming interface, which allows you retrieve up-to-date property listings and display them publicly.When building an IDX website, one of the most important decisions you face is technology. Specifically, what technolo...

By OKUPIED Inc., Manage Properties
(Okupied Inc.)
Comments 0
Do you need to track your rental property expenses and income manually? Tired of spreadsheets, notepads, and looking around for lost expense receipts? OKUPIED can help... Give it a try! https://is.gd/beNkTi

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 9
IDX is an umbrella term for technologies that connect a real estate website to an MLS, including iFrames, FTP, RETS, and RESO Web API. VOW also connects a website to an MLS, but because it includes more data than a typical IDX, it is usually considered apart.The Internet has changed the way many ...

By Peter Mohylsky, SoWal Is HOME., Let me help you find your path to the beach.
(Gulf Place @ 30A)
Comments 4
SanDestin Resort Condo Overview Maps Photos Features Open House $559,000 Condominium Main Features 5 Bedrooms3 Full Bathrooms1 UnitInterior: 2,596 sqftYear Built: 1991MLS #: 794191 Location 47 Vantage PointSan Destin, FL 32541USA Peter Mohylsky (850) 5177098peter@bhgemeraldcoast.com  Our recent ...

By Peter Mohylsky, SoWal Is HOME., Let me help you find your path to the beach.
(Gulf Place @ 30A)
Comments 4
We'll keep this post short with an actionable checklist. Prerequisite: You have an open house this weekend Objective: You want to reach the neighbors and utilize your sellers to invite their network of friends and family Cost: RealBird PRO (starts at only $15/month for unlimited listings with an...

By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Comments 36
YouTube Thursdays - Mindfulness, Videos, and Joy   Enjoy Life and Stay Mindful About two weeks ago, on one of our few nice days of late, Bernie pruned the fruit trees and sprayed them with an organic dormant oil. I encouraged him to shoot a video of the process. Many of our ViewHomes™ of Clark Co...

By CJ Hays, Reputation Marketing & Websites for Realtors
(Agent Reputation)
Comments 54
We built a website and provided reputation marketing services for a high-end luxury real estate brokerage in California. They reached out to us a month ago because a person or persons were leaving negative 1-star reviews on Google and Yelp.Up until May of this year, the brokerage had stellar revi...

By Real Bird, All-In-One Real Estate Marketing
(RealBird Inc.)
Comments 4
We'll keep this post short with an actionable checklist.Prerequisite: You have an open house this weekendObjective: You want to reach the neighbors and utilize your sellers to invite their network of friends and familyCost: RealBird PRO (starts at only $15/month for unlimited listings with annual...

By CJ Hays, Reputation Marketing & Websites for Realtors
(Agent Reputation)
Comments 19
I just posted an article on how to get negative Yelp reviews removed. I then read all of the responses up till now and some of them trashed Yelp. I decided to write up a post to share with the group.1) Yelp wants ACTIVE Yelpers to be organically motivated to leave reviews. This is why you never s...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 0
Building your real estate website is full of choices. One of the most important is the technology used to transfer property listings from the MLS to your website. This “transport technology” affects the development of your site, its SEO, and how leads interact with it.Each technology has its pros...

By Frances Flynn Thorsen, Author | Educator | Custom Video Creator
(Cross Channel Marketing Consultants)
Comments 14
After I published my post about cinemagraphs the other day I received email from several agents saying, "That's nice, but how can I use that in my real estate business?"So I came up with a few examples of real estate cinemagraphs you can use in emails. Add your link to the cinemagraph and watch y...

By Corinne Guest, Barrington Lifestyles
(Corinne Guest, Realtor | Barrington Realty Company)
Comments 19
Last week I gave you GTMetrix.com, a place to see what your website speed load is scored at and actually how fast your home page loads. I like that a lot of you went and tested it. Now let's talk about the rest of your website.Most of you, me included, will have entered your domain name. But like...

By Steve Penner, REALTOR / Owner of Moneyledgers
(Royal LePage / Moneyledgers Software)
Comments 1
Many Real Estate Agents do their own bookkeeping, some will hire a bookkeeper... but what about virtual bookkeeping? How does "virtual bookkeeping" work? Why & when should an agent consider a "virtual bookkeeper"?  Here is a flowchart on the "HOW" question:  A few thoughts on "WHY" use a Virtual ...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 0
On Jan. 6, Jeremy Crawford stepped down as RESO CEO to become CEO at the Atlanta-based First Multiple Listing Service. Before he left, he spoke with Realtyna on the phone about RESO Web API and the general direction of real estate technology. The following transcript has been lightly edited for c...

By Roy Kelley
(Realty Group Referrals)
Comments 8
If you are in business supplying products or services, we don't need to sell but to tell. Relating to the public takes the form of targeting that audience and speaking or relating to them not just to ourselves.  Relating to the public appears to be easy on the surface. What could be easier? You h...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 7
You cannot find out individual visitors to your site, but you can use some freely available software, such as Google Analytics, to find out how many visitors come to your site, when they are most likely to browse, and their preferred content.In traditional brick and mortar real estate, you want t...

By Velva Dunn, residential sales,new homes and relocation
(Velva Dunn)
Comments 8
The world of real estate can be quite hectic. As an agent, you may feel like you’re so busy that it’s impossible to stay organized and in-control of what you’re doing. Although it’s a lot of work to constantly be talking to clients, showing properties, drafting documents, and closing sales, you’l...

By Gabe Sanders, Stuart Florida Real Estate
(Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales)
Comments 8
If you're thinking of making some videos (or improving the ones you currently have), here are some great tips:  YouTube Thursdays - Making Videos Worth Watching    Let's face it, entertainment is quite subjective. We all have different tastes.  That's why it is so important to really understand y...