Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools
By Richa Nayyar
(Coming service)
London is one of the most popular tourist destinations in the world! There’s so much to see and do in the city that it can be a little overwhelming. It can also be easy to make common mistakes that will feel like a waste of time and money. Here are some common mistakes tourists make in London and how you can avoid them.Paying for a View of LondonThere are plenty of great places throughout the city that provide you with a beautiful view of the London skyline. The last thing you need to do is pay a premium price for a view that you could get elsewhere for free. There are even offices to rent in Central London that may allow access to the roof or viewing platforms for no cost.Standing on the Left Side of the EscalatorThis is one of the first moments of culture shock for tourists. Yes, in L...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Smartphone cameras have come a long way over the years. They are already capable of capturing sharp video and photo. Top of the line smartphones now use AI to let users do even more with their cameras. This infographic from ubreakifix covers how AI in smartphone cameras make all of us look like a pro: 
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By Craig Daniels, Technology Instructor/Project Consultant
(Tech Training for You!)
Sometimes it's just easier to SHOW rather than to TELL.For example... When is the last time you checked to see if your social badge links were up to date? In ActiveRain, would you know how to fix this? Notice in the snapshot below, you start on your profile page and then click "Edit Profile." From there, notice the pencil buttons scattered about the page. These are all edit points where you can go in and modify. For your social icon badges, you can choose which ones to show and make sure they are updated by clicking that particular pencil.Now, let me ask you. Did you understand what I said above more from the text description or from the screenshot where I marked it up with red lines and yellow highlighter? (I'm going to guess the latter.)Today's lesson is not about changing your social...
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By Roy Kelley
(Realty Group Referrals)
We always look ahead for natural ways to connect with our client base, or attract more like-minded viewers. When we find an opportunity that resonates with our niche(s), it's an excellent use of time and resources.        YouTube Thursdays     We always look ahead for natural ways to connect with our client base, or attract more like-minded viewers. When we find an opportunity that resonates with our niche(s), it's an excellent use of time and resources. For example, Earth Day is a great match for our brand and personal philosophies.   The first video for Earth Day 2020, was sent out yesterday, and we included it in a post written on our website, Nature As Neighbors. We also posted it to Facebook, and were delighted when a couple of followers asked how to share it on their own timeline....
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By Realtyna Inc, Realtyna- MLS RETS Integration software & services
(Realtyna)
SEO is something everyone talks about nowadays. We all agree that SEO plays a huge role in a website’s lead generation process. You may think about different things while creating your real estate website. You may have included everything, have the best design, the most organized listings, but is your website SEO-friendly? Let’s discuss what an SEO-friendly website means. In short, a website that is indexed by search engines is an SEO-friendly website. But, we also have to mention that there are different factors that  determine your website’s SEO. Generally, a website’s SEO is divided into two parts: on-page SEO and off-page SEO. Both are equally important for you to build a powerful real estate website. Let’s discuss what each of them means and how you can achieve it on your website. ...
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By Joe Manausa, Tallahassee Real Estate
(Joe Manausa Real Estate)
I have a true confession to make about my use of Youtube. It is so dark, so disturbing, that I purposely have been avoiding writing this article for the past several months. But it is time to get it off my chest.I have ignored a goldmine of opportunity because I just couldn't find the time to develop a Youtube Channel strategy.That's right, I have neglected the #2 search engine on the internet and the #2 trafficked website because "I was busy."But the days of cinematic sloth are over, I am now investing the time and energy to make my presence felt on Youtube.Youtube ConsiderationsMy brokerage is located in Tallahassee, Florida, an MSA of just over 300,000 people isolated away from any large metropolitan area. In fact, when we help a new arrival, I explain to them that Tallahassee is 300...
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By Brivity Platform, Manage. Market. Communicate. Convert. Get leads
(Brivity)
The fact zillow exists is proof that our clients crave market data about what's happening to their largest investment, their home. For a long time, there was no way for consumers to know exactly what was selling around them and what those sales meant for the value of their own home. Then, along came Zillow with a promise that consumers could go online and see the value of their home.Now, we all know that what they actually see there isn't what their home is actually worth, but the fact consumers rush there in droves to learn about the value of their home is proof that consumers WANT this information. And further, it's proof that if you, their trusted real estate adviser, doesn't provide them this information, they will still seek it out, even if it's incorrect information. In a void of ...
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By Doug Dawes, Your Personal Realtor®
(Keller Williams Realty - Topsfield, MA)
 Life as we know it has changed, radically!! Life as a Real Estate Broker/Agent has greatly changed due to the COVID-19 Coronavirus. Many States issued edicts declaring Real Estate as a non-essential business but then, reversed that edict. Business had changed. The question was "How will we, in Real Estate adapt"? The good news is... We Are Open for Business, Only in a Different Way! Our office holds training and meetings, virtually. Agents are consulting with clients, virtually. There have been Open Houses, virtually. Closings have been held, virtually. All I have to say is...When used properly, technology is a tremendous aid to all business and it has aided the Real Estate industry greatly. Folks in Real Estate have shown their adaptability to changing situations. How Technology is He...
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By Craig Lebrau, Property Geek in Upper East Side NYC
(Lebrau Property)
The real estate industry is one that has performed consistently well over the years. This is no doubt (at least partially) due to its adaptive nature. When it comes to shifting with the times, the real estate industry is one of the most forward-thinking sectors in the world.In real estate, there has always been a predetermined understanding that buyers purchase homes that are in line with the current styles and their personal tastes, and so adaptability has been a necessary building block among realtors since the dawn of the industry’s inception. These days, the latest and greatest innovation in real estate is the introduction of widespread technology.It might sound strange, but the rise of technological advancement in the real estate industry has made the entire sector operate smoother...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
Thisis a great tool to put in your tool box! Demographics are the data that describes the composition of a population, such as age, race, gender, income, migration patterns and population growth. All this is one of the driving factors of real estate development, prices, etc and consequently, very important information for you and your leads. Demographic Add-on Demographic information on the map is very convenient for your visitors to absorb and go over. It can define statistical information such as: Median Income, Average Home Value, Distance to Downtown, School Rate, Tax Rate and Population on specific regions on the map, that you can draw on and customize. This information will not only play a role in your conversion rate but will also increase the dwell time and consequently improve ...
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To meet the current CDC standards, the real estate industry has rapidly shifted. Our Brunswick Forest builders have adapted to provide prospective homebuyers an informative and safe customer experience. They’ve worked very hard to offer alternative planning resources for our future residents while pursuing the ultimate goal, building dream homes. Below is a peek into what some builders are doing to provide the safest planning experience possible.Logan Homes – To help customers like you during this time, they are working overtime to sanitize and thoroughly clean each model and design studio. Logan Homes states, “We take great pride and care in the quality of our homes and creating a great customer experience.”  They are working under the recommendations from the CDC. Their agents are wil...
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By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
YouTube Thursdays - Marketing Message for a Unique Time                                                              YouTube Thursdays                                                                 Right now, most of our marketing messages to clients and prospects echoes our primary belief, that life is better surrounded by nature. The only clients who get real estate specific information are those waiting on the sidelines for our state's stay-at-home guidelines to be lifted.  During this time, we think our Nature As Neighbors™ brand messaging is more important than ever to people. Our lifestyle has certainly been a gift. Of late, we are especially appreciative for the ability to begin and end each day surrounded by the soothing sights and sounds of nature.  This was a quick video I, D...
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By Joe McCord, Making It Rain On The Regular
(Property Investment Wise)
As a real estate agent or someone who buys or sells real estate in any capacity, it is important that you have a robust online presence. Part of this presence includes having a website that is easy to find, easy to navigate and is full of good content. Let's take a look at how you can meet those objectives. How to Find Real Estate Website Hosting ProvidersThe first issue that you need to think about when starting a website is deciding who will host it. You have the ability to choose from VPS servers, traditional private servers and shared hosting providers. VPS servers may be ideal for those who are striving for privacy as well as for those who want to create multiple copies of their server in the event of a hack or other problems.A shared server is akin to living in an apartment comple...
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By Roy Kelley
(Realty Group Referrals)
I have ignored a goldmine of opportunity because I just couldn't find the time to develop a Youtube Channel strategy.       I have a true confession to make about my use of Youtube. It is so dark, so disturbing, that I purposely have been avoiding writing this article for the past several months. But it is time to get it off my chest. I have ignored a goldmine of opportunity because I just couldn't find the time to develop a Youtube Channel strategy. That's right, I have neglected the #2 search engine on the internet and the #2 trafficked website because "I was busy." But the days of cinematic sloth are over, I am now investing the time and energy to make my presence felt on Youtube. Youtube Considerations My brokerage is located in Tallahassee, Florida, an MSA of just over 300,000 peop...
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By Abby Stiller, Professional Bilingual Realtor (239) 284-8637
(REMAX Realty Group)
This is a great post for many of us learning how to use YouTube in our business. If you haven't subscribe to my Channel yet, Here is the link for TeamStiller Thanks so much!   I have a true confession to make about my use of Youtube. It is so dark, so disturbing, that I purposely have been avoiding writing this article for the past several months. But it is time to get it off my chest. I have ignored a goldmine of opportunity because I just couldn't find the time to develop a Youtube Channel strategy. That's right, I have neglected the #2 search engine on the internet and the #2 trafficked website because "I was busy." But the days of cinematic sloth are over, I am now investing the time and energy to make my presence felt on Youtube. Youtube Considerations My brokerage is located in Ta...
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