Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 33
In our tech feed this morning from, this headline caught my attention, "How Much of The Internet Is Fake?" Recently the Justice department indicted eight people accused of  'fleecing advertisers of $36 million in two of the largest digital ad-fraud operations ever uncovered. Digital ad...

By Robert Newman, Creating Enduring Online Marketing Results
(Inbound Real Estate Marketing L.L.C.)
Comments 24
How to use Active Rain for SEO| (From a guy that uses it effectively)  I've been on Active rain for seven months. One of the things I have noticed is even EXPERIENCED bloggers are not using Active Rain for backlinking as effectively as they could be and inexperienced bloggers don't seem to be usi...

By Robert Newman, Creating Enduring Online Marketing Results
(Inbound Real Estate Marketing L.L.C.)
Comments 5
Rainers,This post is the first in a series discussing Real Estate SEO. I believe it is the first and most important topic a real estate professional should learn when they are in the process of considering real estate digital marketing strategies meant to drive both buyer and seller leads generat...

By Joe McCord, Making It Rain On The Regular
(Property Investment Wise)
Comments 2
As a real estate agent or someone who buys or sells real estate in any capacity, it is important that you have a robust online presence. Part of this presence includes having a website that is easy to find, easy to navigate and is full of good content. Let's take a look at how you can meet those ...
VPS basically refers to virtual private servers; in this approach; the server of your system is divided into two different servers. There are several website hosting options available that can be easily acquired to meet the standards and requirements of the Web users. Different hosting options in...

By Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers
(The Flooring Girl)
Comments 10
Do you have a home office? I have to say that I love working at home when I can...especially when it's cold, rain or gasp snowy.  It makes life so much easier.  I don't have to get dressed up or drive/commute to work, and I have everything around me that I need.   I also have 2 furry friends who ...

By David Jackson, MBA, Financial lending analyst
(Olympus Labs)
Comments 1
We spend approximately 1700 hours a year sat at our desks and roughly 6.5 hours a day sitting down looking at our laptop or computer screens. As we spend a lot of our time here, it makes sense to invest in the correct equipment to ensure that we are not damaging our health. Our primary piece of e...

By Joyce Marsh, Luxury Market Specialist, Million Dollar Guild, CLHMS, CNE, SRES
Comments 5
Tips to keep your email marketing from ending up in the trash... Several useful tips to use in your Email Marketing Campaigns to improve your Internet Lead Generation: Make sure your content is worth reading Don't offer things in the content pane that aren't true in your email like "free" if it's...

By PropertyMinder (AccelerAgent), Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 0
Hi ActiveRainers, I'm not sure if you have had much time to visit PropertyMinder's company website, but I thought I would share my favorite tool with you.  SELLER'S CORNER is a listing generation machine built to maintain relationships with all of your homeowners. Even though you send emails to ...
React Native has proved to be an incredible mobile app development platform that mainly uses JavaScript. While a business is considering creating apps for its target audience, it is recommended to hire the best react native development company, which ensures expanding customer reach, eventually p...

By Peter Mohylsky, SoWal Expert, Let me help you find your path to the beach.
(Gulf Place @ 30A)
Comments 4
Web site infor, 101 is here if you want to reD some great information. Before building your IDX real estate website, you need to choose hosting. This is an important decision because hosting affects your page load speed. Any pages that load too slowly can cause you to lose leads. You also want to...
With an increasing number of users and surfacing a broad spectrum of iOS devices, businesses have now started to explore different platforms that help bring up their exclusive mobile-based applications to give them a major boost. This was definitely predicted considering immense acceptances of iO...

By Rick Janson with eXp Realty, Denver Real Estate - Live, Work, Play!
(eXp Realty | Denver Lifestyle®)
Comments 0
Regardless of your industry, making investments to improve your outcomes is important for success and longevity. Rather than promoting or discouraging any specific tool, I want to offer a checklist of questions to ask to help narrow down your choices by truly looking at your needs.  Download You...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
Comments 3
Building an IDX real estate website can take your business, and ultimately your life, to a new level. But it’s only possible with careful planning and implementation.We’ve been involved in real estate tech for more than a decade, so we’ve seen the range of problems that can occur. To make sure yo...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce
(EXP Realty 414-525-0563)
Comments 11
  Does technology matter in real estate ? That was a question that was posed to us by a Seller/Buyer.  While we do not profess to be the Royalty of the Internet....we do know the systems and tools that perform in all the ways that make the most sense for  lightning quick responses to prospective ...

By Dario Ferreira, Internet Marketing
Comments 24
With the thousands of providers out there selling SEO services to real estate agents it's somewhat difficult to choose the right one.Here are a couple of ideas to tackle the problem:1) Get referrals from someone you know and trust that had an SEO provider improve their website traffic and leads. ...

By Lisa Davies
(Online Buzz)
Comments 3
Summer—aka bathing suit season—equals lower confidence for many women. It can be hard to comfortably transition from protective oversized sweaters to a tiny bikini that showcases your entire midsection to the world. It’s almost impossible to hide in swimwear. Even more modest one-piece styles are...

By Lisa Davies
(Online Buzz)
Comments 3
Instagram is just one of the other social media portals operating out on the Web today. It is a vital platform where you are being able to share your photos both publicly and privately.  Now, if you plan on reaching out to your wider audience, it is imperative for you to start collecting authenti...

By Amanda Thomas, ​Broker, SRES®, BPOR, MCNE, ​Certified DRS Agent™
(Providence Group Realty)
Comments 7
As a general rule, real estate as an industry is low-tech. And while our landscape is changing (particularly with the emergence of artificial intelligence), there are basic IT skills a majority of agents have yet to embrace as part of their daily practice. While most features in this category add...

By John Mosier, Prescott's Patriot Agent 928 533-8142
(Realty ONE Group Mountain Desert)
Comments 4
I am excited to learn of an application that will allow me to run my Google Pixel XL phone from a screen on my desktop. The application is called Vysor and will work with other smartphones as well.I plan to use this function to do training on smartphone apps. Your mouse on the desktop as well as ...