Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.

There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.

It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Trending blogs on Real Estate Best Practices


By Leif Price, Content Marketing Specialist
(Spot Color Marketing)
Comments 2
Once upon a time, you were a fresh college graduate. The first thing on your agenda was to get an apartment. If you were lucky, you were able to buy a fixer upper of sorts with a few leaks here and there. You then started from scratch, literally. From buying thrift store furniture to purchasing b...

By Morris Massre, Real Estate Instructor Broward County Florida
Comments 24
You real estate transaction should move like a duck, in water. If your real estate agent is as good as he or she says or advertises then as a seller or buyer there should be very little that you have to do during your closing transaction.  In other words, your agent is like a duck in that he is m...

By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Comments 5
When it comes to great blogs you can never go wrong with Lou Ludwig! Integrity is Doing What’s Right “Integrity is doing what’s right even when you may be the only person that would know what you’ve done. Lou Ludwig Sales and Management Consultant, Success Coach, Speaker, Trainer and Author     A...

By Robert L. Brown, Grand Rapids Real Estate Bellabay Realty, West Mic
Comments 10
Know Your Audience!Effective communication is an essential piece of any good relationship, no matter what kind of relationship it is. People with whom we interact at home, at the office, at school, at church, or anywhere else have different personalities, motivations, goals, etc.; but we must lea...

By Rob D. Shepherd, Principal Broker GRI, SRES
(Windermere/lane county)
Comments 4
A couple of years ago I had a couple deals get heated when the Buyers took pictures inside my listings. Our MLS allows for 32 pictures online,that should about cover it.I take 2-3 picture of the kitchen from different angle so you can verify the included appliances were not changed out for cheape...

By Don Alexander
(1st Prime Realty)
Comments 0
Email Marketing will Increase your Leads, and Business.If  you are in Business, Email Marketing can increase your Sales.  If you have a Follow-Up System that's effective, you will retain more Prospects and Convert them into Clients. Engage customers.Drive leads.Increase sales. AWeber is the trust...

By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 20
Why is it important to treat others the way you want to be treated? My take is that, the results tend to have a more favorable outcome.If the ride is bumpy or smooth, the finish often can make or break a continued long-term relationship. In my experience as a Beverly Hills Realtor, if we ended wi...

By Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN
(Value Added Service, 602-620-2699)
Comments 19
A really cool aspect of my business has just begun.  Being selected to be a part of a group of like-minded people in 2018 that are into sustainability is an amazing opportunity. Not only for the opportunity and what the group represents, but the different facets of the project as well.   The "gro...
Cannabidiol also referred to as CBD, is a natural compound found in the cannabis sativa plant. Clinical and numerous research studies indicate that this chemical compound possesses numerous health properties. The non-psychoticcompound does not produce mind-altering effects or a “high” feeling. Ou...

By Respect Realty LLC, Brokers - Oregon / SW Washington Real Estate
(Respect Realty LLC)
Comments 17
 Kids are a great way to connectwith other parents and whenyou have a common bond like a sports team, you get to know the otherparentsvery well over an eight to twelve week period. You get toknow what they do aswell as they get to know what you do.Today they won (And us parents couldn't be proude...

By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Comments 0
Every once in a while we host free coaching webinars for members of the real estate industry. You can view recordings of some of our previous webinars here. Next Tuesday (the 18th) we're going to do one that focuses on 5 actions that top performing agents take in their business. Read below for a ...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
Comments 2
Some real estate agents are self-employed. Those that are not are generally free to set their own schedule and pursue their own leads. Many agents take advantage of this flexibility to work from home.Working from home has many benefits. But there is a long-running debate in the real estate commun...

By Leif Price, Content Marketing Specialist
(Spot Color Marketing)
Comments 0
Do you have properties that are needing to be leased? Lacking time to start the process of marketing your property for lease? Have you ever heard of property management services?Property management services are types of service wherein a professional entity acts as the owner in terms of managemen...

By Leif Price, Content Marketing Specialist
(Spot Color Marketing)
Comments 0
While home advertising has become a convenient in recent years thanks to technology, social media and the internet. It also has brought about tough competition with low barriers to entry from real estate agents. So how can a real estate listing stand out? Given the technology we have today, there...

By Leif Price, Content Marketing Specialist
(Spot Color Marketing)
Comments 0
Have you been wanting to move to a more tropical place within the US? Are you considering California as your next home? Check out Palm Desert, CA and why people love to live here:1. Hot and Fabulous. The weather in Palm Desert is hot almost all year round but it canoffer residents fabulous lifest...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
Comments 0
Let's get the ball rolling and brainstorm some ideas for email subject lines that will prompt a real estate client to open the email. Before we get to that list here are a few quick tips: Asking questions will evoke curiosity Using first names will make the email more personally relevant Be strai...

By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Comments 72
A couple of weeks ago I visited to see if I could find any agents who said they specialized in real estate in our small town. I did not.I'm not sure if I wrote about it before or not, but most said they “specialized” and were “experts” in all of North Idaho, plus a town or two in Wash...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Platinum Properties)
Comments 61
Do You Tell the Public It's Sold?When you have received a contract, cleared all contingencies do you post a sold or under contract sign? Is it false advertising if you never let the public know it has Sold?Some properties never get the sold sign posted. One day the For Sale sign is just removed l...

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 18
 The colors of a brand are part of its identity.  It is the first thing, people notice.  Colors are impressions and they are associated with feelings, impressions and experiences, that the onlooker identifies with or does not.  Pictured above is a scene from Carpinteria State Beach at low tide a ...

By Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR
(Prado Real Estate South)
Comments 12
A question was recently asked in the Q & A section about whether it is important for real estate professionals to have a nice car?  Based on experience, my answer was...If it is kept clean - inside and out - it should not matter.  When clients are coming to town, I will still wash my car whether ...