Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.

There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.

It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Trending blogs on Real Estate Best Practices


By Don Alexander
(1st Prime Realty)
Comments 1
I have more LEADS than I can Handle.  It's Time to Bring on Agents to Help.  I'm looking forward in Boosting my Business with these Real Estate Leads.  My Goal is to List 15 Homes per Month with this New found LEAD Source.  I'm not going to Over Hype this, but Wow!!! I'm Impressed, and Ready to E...

By Svetlana Marinkovic, SecurityNational Mortgage Company
(SecurityNational Mortgage Company)
Comments 1
Make Your Career a Masterpiece Make your picture perfect job a reality. Join our growing family of mortgage professionals. Call today. Cell 602-326-4983 For more information visit: SecurtyNational Mortgage Company svetlanam@snmc.comFor more information visit: SecurityNational M...

By Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate
(Coldwell Banker United Realtors® ~ 512.750.6899)
Comments 25
What if the house doesn't appraise? The spring market is in full swing in Texas! One thing we’re experiencing with fresh new listings coming on market and buyers out in full force are multiple offers. Pristine listings are seeing 5 - 8 offers and prices going way over list price in some communiti...

By Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!, Family Helping Families Buy & Sell Homes 40+ Years
(Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty)
Comments 0
Looking to dramatically make your life better? Here's a 5-Step Cheat Sheet to Manifest Your Best Life from Coach Brian Tracy.The Law of Attraction can work in your favor if you manifest your future in the right way.It's actually simple if you follow these steps: Step 1. Focus -- Get a strong idea...

By John Meussner, #MortgageMadeEasy Walnut Creek, CA 484-680-4852
(Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA,)
Comments 4
The Compound Effect by Darren Hardy The Compound Effect is April's Compass South 'Between the Lines' book club selection.      If you're looking for a great book club involving members of the real estate community, may I first recommend you check out Compass South's Facebook Page, where once/mont...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce
(EXP Realty 414-525-0563)
Comments 8
A Wonderful post as a reminder for what DOES matter...and how best to make the  most of it !  “If you can’t measure it you can’t manage it.” If you want to have a sustainable business you need to have a strategic plan, which includes key goals and objectives, and a way to measure your progress. W...

By Peter den Boer, MBA,GRI, Associate Broker, Realtor
(Atlanta Communities)
Comments 4
To Tax - "to make onerous and rigorous demands on" - Merriam WebsterTaxing situations are on my mind today for some reason. I wonder if we as agents think about the possibility of "Onerous and rigorous demands" upon our clients when we are working for them. Buying or selling a home has been ident...

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 44
In marketing yourself as a real estate marketing professional, it is important to clearly state your promise of value which would differentiate you from the pack.  In a recent post, we discussed testing the pain threshold in marketing.  Here is an example from the airline industry, which was shak...

By Marina Garan, Realtor
Comments 2
Congratulations, you are entering a very exciting period in your life. Certainly, buying a house is as much of a headache as it is thrilling, but taking the right action at the right time is guaranteed to make all the hassle worth your while. The first thing you should know about is that the real...

By John Henry, Residential Architect, Luxury Custom Home Design
(John Henry Masterworks Design International, Inc.)
Comments 6
SPOILER ALERT: Do not read further if you wish to see this new movie opening tonight.++++++++++++I love watching good movies.  Movies are successful with their audiences for several reasons depending on the genre, plot, acting, cinematography, makeup, and special effects.  But you cannot release ...

By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Comments 10
The Number One Client Communication Mistake Do you ever wonder how some people seem to have such a way with words and have absolutely no problem talking to anyone?  Others, however, stumble and find it hard to engage potential clients in a conversation that is anything more than superficial. Whe...

By Peter den Boer, MBA,GRI, Associate Broker, Realtor
(Atlanta Communities)
Comments 37
Here is an interesting scenario...You wake up today and decide this is the day to go buy a car. You have looked around a bit, but you don't really know enough yet about what you want to purchase, so you decide to hit two dealerships today and look at 2 different cars you are interested in.You pul...

By Myrl Jeffcoat, Greater Sacramento Real Estate Agent
(GreatWest Realty)
Comments 72
Why are we continuing to do this? We profusely market homes with flyers and real estate ads which contain a great deal of information, but we often purposefully exclude price. In the past we did it because we hoped our flyers and yard signs would make our phone ring. However, with the advent of Z...

By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Comments 14
Polly Wanna CARROT? For years, I have listened to agents complain about the unresponsiveness of their potential clients or online leads. When I question them about what they think is going on, they usually respond with, "they never return my emails or calls." The truth of the matter is that peop...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce
(EXP Realty 414-525-0563)
Comments 5
.Working with a new agent...soooo new the ink wasn't dry on his license...his very first transaction...can be a challenge.  It is more of a challenge...when the agent much like a recent graduate, doesn't realize that you don't learn everything there is to know when you pass the state/national ex...

(Benchmark Realty, LLC)
Comments 0
Recently, I have been brought in to a few situations where our agent was not getting paid by the builder on a new construction contract because they were not with the buyer when they visited the model home to write the contract.  Since you were not with them, the on-site agent will claim you did ...

By Larry Lawfer, "I listen for a living." It's all about you.
(YourStories Realty Group powered by Castles Unlimited®)
Comments 0
Your Million Dollar Year Day 28 A month of days. Take a look at the numbers for the month. How many listings taken on.  How many houses have you previewed and discussed real estate with their owners. How many new people have you contacted, what are the numbers and how do they compare to your plan...

By Roy Kelley
(Realty Group Referrals)
Comments 7
Don’t use a sales pitch but instead start a conversation.  Do you think of a good salesperson as being a good hunter?  Unforntunately, that is the perception some people have about sales.  They think of the skillful of hard driving individual who “closes” a client. This is not today’s sales. And ...

By Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR
(Prado Real Estate South)
Comments 16
Four Strategic Tips to Keep Your Phone Ringing!  Sincere commitment to the real estate industry can garner a successful business climate while navigating day to day. Below are some tried and true things I have done and continue to utilize in order to achieve my clients home goals.  #1. Determine ...

By Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR
(Prado Real Estate South)
Comments 9
Feeling stuck?  Rather than allow your surroundings to dictate the final outcome, adapt and adjust like nature does, waste no time in moving forward while growing: Be consistent  Prove dependable Follow up and through Achieve the goals set forth Grab the audience's attention  Participate fully, m...