Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.

There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.

It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Trending blogs on Real Estate Best Practices


By Pat Starnes-Front Gate Realty, 601-991-2900 Office; 601-278-4513 Cell
(Front Gate Real Estate)
Comments 41
This post could be titled "What I Wish I Knew When I Got Into The Real Estate Business". We all decided to enter the real estate business at some point in our lives. I doubt we were prepared for the work that lay ahead. We probably observed a successful Realtor and thought, "If THEY can do it, so...

By Roy Kelley
(Realty Group Referrals)
Comments 5
A good reminder of the importance of follow up...            Following up with potential clients is KEY. Duh? Who doesn't know that! I've recently had an experience with a company that clearly doesn't understand that Follow Up is critical to gaining the trust of new clients.   Or is it?   Yes of ...

By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 29
If you want the best real estate team you can have you know that you will have to do some training and development.  It certainly is a rapidly changing landscape.  On the other hand competition requires that we may have to do more with less.  That is certainly a good thing if we learn to work sma...

By Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville
(Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668)
Comments 51
The thing I wished I'd known:  reaching out to other agents. I spent a lot of time tryi8ng to figure things out that other people had already figured out. ActiveRain is a great resource for that.And while I can't say that I ever really spent a lot of time questioning if I should have gotten in th...

By Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons!
(Douglas Elliman Real Estate)
Comments 125
ON BECOMING A LOCAL EXPERT: Reveal Little Known Places in Your Area... I wrote a  post in July of 2011 about the effects of local blogging--"Niche Marketing" was what I was focused on. I made a point of the fact that to get the attention you want on your posts you need to make a colorful impact--...

By Candice A. Donofrio, 928-201-4BHC (4242) call/text
(Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker)
Comments 5
Professionally Written Contracts Are A Requirement, NOT An Option!Contract Writing 101Contract writing is probably the most important skill we can develop as real estate professionals. A well written contract makes a HUGE difference.It protects you/your client. It makes life easier for escrow off...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce
(EXP Realty 414-525-0563)
Comments 4
Ah....clear concise...reality talk...forget the industry lingo when addressing buyers and sellers. How to Help Buyers and Sellers with their Pain Points   Buyers and sellers may experience a variety of pain points as part of their purchase and sale transactions, but we can help. Here’s how.   By ...

By Peter den Boer, MBA,GRI, Associate Broker, Realtor
(Atlanta Communities)
Comments 2
I have good personal friends that want to sell their home. We have been discussing this for quite some time, but the comp numbers in the neighborhood have just been too low.Recently my friends and I have been revisiting the sales numbers, and I was informed that another agent has told them that t...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
Comments 1
Millennials are making the largest segment of buyers. Now is the perfect time to invest in this target audience by customizing goods/services in order to appeal to their expectations, needs and wants. Good marketing and sales are based on how well you know your leads. Their needs, wants and prefe...

By Dana (Lerner) Sparks, Satisfying You with Service Innovation & Education
(Maximum One Realty - Managing Broker)
Comments 1
In Georgia, when a Purchase & Sale Agreement designates a Closing Attorney to hold the Earnest Money, beware that the Attorney may inadvertently create an issue that must be resolved contractually! Watch the video to find out what that issue is & how to correct the problem they may create!

By Roy Kelley
(Realty Group Referrals)
Comments 9
I have found that experience in the industry is NOT a predictor of success. In fact, I have seen it become a detriment when people are so ingrained with the past that they are rigid and not looking forward. And this is exactly where businesses and hiring managers are missing great opportunities t...

By Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563
(1 Month Realty)
Comments 8
5 Negotiating Tactics That Might Kill Your Next Real Estate Deal  Negotiation is a subtle art in real estate, but skilled negotiators can usually find some common ground that satisfies all the parties involved in a transaction. On the other hand, using the wrong negotiation tactics can sink a dea...

By Chris Ann Cleland, Associate Broker, Bristow, VA
(Long and Foster REALTORS®, Gainesville, VA)
Comments 27
How Often Are You Checking Your Vacant Listings?Being a full-time, professional real estate agent, taking listings that I can actually service is of HUGE importance to me.  If I can't get to my vacant listings at least once a week, or be at any listing in short order if there is a problem, then I...

By Shawn Bhakta, Prime Level of Service, Customized for you
(RE/MAX Presidential - South Florida Home Finder Team)
Comments 2
Getting the team works together, keeping a great culture and be productive can be challenging sometimes. Even though you may have all your team members with a hard working attitude and a positive mindset, still, there could be some weeks or some months with lack of productions. Sometimes, it can ...

By Jay McHugh, YOUR SendOutCard Mentor
(SendOutCards-Appreciation Marketing Expert)
Comments 2
    Welcome to this edition of The Monday Morning Message.  This week and every week we have the opportunity to make a promise to ourselves that we will not break......Ever!  We need to promise to ourselves that regardless of what life brings our way or what challenges we face today or tomorrow w...

By Alan May, Helping you find your way home.
(Coldwell Banker Residential)
Comments 20
A recent thread on a popular Facebook Realtor group raised the issue of Ransomware.  The MLS in the city of Sacramento had its MLS hacked, and held for ransom.  The city of Baltimore had all of its software hacked and held for ransom.The original poster of the thread posited that it was a good id...

By Sarah Layton | Copywriter & Inman Star Contributor, I provide real estate content marketing services
(Best Real Estate Writer, a Layton Media brand)
Comments 2
Working for yourself as a real estate agent presents many benefits and challenges.   If you are anything like most people, working for yourself can have you wondering if you have what it takes to be successful.   You may sometimes question if you have the know-how, the skill-set, and the dedicati...

(Benchmark Realty, LLC)
Comments 6
 Since the creation of Facebook in 2004 and Twitter in 2006, social media has grown exponentially with millions of people posting stories, pictures, videos, advertisements, and other media online. For most of us, checking our social media accounts is part of the daily routine, and the use of soci...

By Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR
(Prado Real Estate South)
Comments 6
Common Scents with Best Laid Plants...  Running a business and tending a garden takes consistent methods, plus nurturing with sincere follow through. If any of these three things are lacking, be sure there is trouble ahead. Using common sense/scents and the best laid plans/plants will do both goo...

By Bob Crane, Forestland Experts! 715-204-9671
(Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities)
Comments 6
Good Farming Starts with Good Seeds, in Forestry, Real Estate, and LifeIt all starts with a seed, or a portfolio of seeds.I grew up on a farm where we learned to plant good seeds, since then I have spent most of my career growing trees, and now I find that good seeds, well planted and nurtured, p...