advertising: Deceptive Mortgage Ads (What They Say and What They Leave Out)
- 04/03/09 06:55 AM
As real estate professionals, we are often asked to help prospective home buyers find a mortgage broker to help them get financing in order to buy a home. We are also sometimes asked for recommendations when someone simply wants to refinance a current loan. Because of this, we need to be aware of the numerous mortgage scams out there right now so we do not inadvertently send an unwitting client (buyer) to a deceptive mortgage broker. You may have seen or heard ads with offers of low rates or payments. Whether you see them on the Internet, on television or … (4 comments)
advertising: Advertising Under the Fair Housing Act
- 03/21/09 10:31 AM
In addition to discriminatory housing practices (such as refusing to sell or rent a dwelling, falsely denying the availability of a dwelling, and refusing to make a reasonable accommodation for a disabled person), housing discrimination laws prohibit advertising about the sale or rental of a dwelling in a discriminatory manner. The Fair Housing Act makes it unlawful to discriminate in the sale, rental, and financing of housing because of race, color, religion, sex, handicap, familial status, or national origin. Section 804(c) of the Fair Housing Act makes it unlawful to “make, print, or publish, or cause to be made, printed, … (4 comments)
advertising: Examples of Discriminatory Advertisements
- 03/07/09 02:47 AM
Although not an exhaustive list, these examples should give you some idea of what might constitute a discriminatory housing advertisement under fair housing laws. Most of these examples are obvious and should come as no surprise, but it never hurts to have a short refresher on this important topic. 1. Race/Color Ads stating a preference for the race of a desired applicant (e.g., “no blacks,” “whites only,” etc.) Ads describing the race of current occupants of the complex or neighborhood (e.g., “African-American neighborhood,” “most residents are Asian,” “lots of Hispanic families,” etc.) 2. Religion Ads stating a preference for the … (4 comments)
advertising: What should I consider before running ads with human models?
- 03/07/09 02:24 AM
Fair housing laws apply to all types of advertising and marketing used in home sales and purchases, including ads in newspapers, on the radio, in magazines, on the Internet, on television, on flyers, even in comments for a listing in the Multiple Listing Service. But what should you consider before running ads with human models? Selective advertising may involve an advertising campaign using human models primarily in media that cater to one racial or national origin segment of the population without a complementary advertising campaign that is directed at other groups. Another example may involve use of racially mixed models … (2 comments)
advertising: Some Examples of Discriminatory Advertisements in Real Estate
- 03/01/09 06:26 AM
As every real estate professional should already know, the Fair Housing Act prohibits discrimination in housing on the basis of race, color, religion, sex, familial status, national origin and disability. Fair housing laws prohibit making, printing or publishing any notice, statement, or advertisement that indicates any preference, limitation, or discrimination based on a protected class. Although not an exhaustive list, the following are a few examples of what might constitute a discriminatory housing advertisement. 1. Race/Color Ads stating a preference for the race of a desired applicant (e.g., “no blacks,” “whites only,” etc.) Ads describing the race of current occupants … (2 comments)
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