A lot has been written about personal marketing and the list of suggestions are endless. Postcards, anniversary gifts, post closing follow-up, drip systems, email systems, newsletters, and the list goes on and on. Is there validity to all these marketing tips or do we need to get back to basics?
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03/22/2007
Meet two people with hearts as BIG AS TEXAS. Judy from my office and Bob from another office made their sellers very, very happy and did what very few Realtors even think of doing. I hope this warms your heart liked it warmed mine.I asked Judy from my office how things were going and she said sh
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03/21/2007
Markets will come and markets will go. One thing is guaranteed is that "this too shall pass" and a different real estate market will emerge and possibly by the end of the year but no one knows for sure. Every shift or change in the real estate market creates different opportunities. The key is
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03/20/2007
Is money really a friend of yours? We read a lot about it. We have to earn it, spend it, save it, learn to manage it, pay taxes with it, and the list goes on and on. Reminds me of the theme song for The Apprentice; Money, Money, Money. We all yearn for it and work hard for it.Yes I realize mo
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03/19/2007
The reason some Realtos flourish in changing markets is that they change with it. They discover a need that needs to be filled or they discover a new way of marketing themselves or their listings. No one will deny that our market has changed. Successful Realtors will change with it. This is a
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03/19/2007
Broker Agent News ran an article early in 2006 that was really interesting and had to do with text messaging. It basically said to look at the young future buyers in grade school, middle school, high school and college. The form of communication they are using is text messaging and growing leap
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03/18/2007
I had a recent experience that many of us can relate to. I had a buyer calls me regarding one of my listings and after giving her all the information she asked if I could show her the listing that afternoon and relatively soon. I responded by saying I could not show her the home that afternoon b
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03/17/2007
Last night on the world news it was announced that 17 year old Mary Masterman from Oklahoma "Yup Sooners" won a scholarship valued at $100,000 for her invention of a "Spectograph". Yes folks I didn't know what a spectograph was either until I saw the news program.A spectrographs measures wave le
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03/17/2007
When member Julie Ferenzi wrote her blog "I must be crazy...I declined my first listing!!!" I applauded her. As a new Realtor Julie is "Wise Beyond her Years" It inspired me to write this post using the lyrics of the famous Kenny Rogers song "The Gambler" because we are all "Gambling" if we do
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03/16/2007
The value of a Mentor cannot be overstated. More valuable than the mentoring is the friendship that lasts a lifetime.The year I entered real estate in 1980 I joined a company that over extended themselves financially. Within a year they were broke. I didn't know it then but that would be the t
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03/15/2007
