twitter: Social Media for Home Builders - The White Paper
- 03/23/09 01:10 AM
The trend towards the heavy use of social technologies in undeniable. More and more home builders are realizing the opportunity to build relationships with their prospects sooner, and save money on marketing at the same time. However, the world of social media is a big leap for the new user. There's lots of new tools, rules, and slang to confuse those who're not sure where to start. For this reason, I put together a thorough overview defining social technologies, how they're changing consumer behavior and expectations, and why its important for companies to use the tools available to them. The following … (2 comments)
twitter: What is Twitter and How is it Changing Communication?
- 01/01/09 02:47 AM
I am regularly asked about Twitter, but I’m never happy with how I’m able (or unable) to explain the platform and experience to a non-user. I’ve grown so fond of Twitter, I’d like to find a better way to share its benefits with others in a way that makes them understand its power and maybe even want to join. I am impressed almost daily as I see new capabilities and potential in Twitter. Then I consider the larger social impacts and I see the paradigm shifts in mass communication it enables. I recently had one of these epiphanies and thought it … (11 comments)
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