Where are you spending your marketing dollars? This topic has probably been debated time and time again. It's the one topic in Real Estate school that I don't remember being taught. It's not a Continuing Education class nor credit. I've been in this business long enough to know that you need to establish a budget for marketing. The question remains, what should you budget for? I'm sure you all receive phones calls on a weekly, sometimes daily, phone calls from the Big 3 companies letting you know that zip codes have just become available and you have 3 secs to (2 comments)