email: Cut through the Clutter with IDX Email Updates
- 07/13/09 06:56 AM
Many agents believe that buyers and sellers check their email hourly, looking for generic and sometimes redundant tips about how to buy a home. This is simply not how email works for most buyers. What is email, really? Email is a medium that demands a lot from the user. Email often forces people to: Unsubscribe to keep their inbox manageable. Delete all non-essential messages. Leave email where it is and simply ignore 99% of emails. All new email/newsletter/drip campaigns to arrive often struggle unsuccessfully to catch the reader's attention. How do you cut through the clutter? Timely, relevant listing information … (17 comments)
Many agents believe that buyers and sellers check their email hourly, looking for generic and sometimes redundant tips about how to buy a home. This is simply not how email works for most buyers.
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