coldwell banker: What's the big secret to Advertising? What Really Works and why?
- 12/13/07 09:01 AM
In a nutshell everything I ever wanted to know about marketing I learned from what was once the local TelCo here in Dayton, The Berry Company. In fact their training program has been duplicated by other fortune 500 companies right here in the Dayton area. The Berry Company sold Yellow Page advertising for local telephone companies throughout the United States, I worked for them in the mid '80s as an Account Executive. Now they are owned by Bell South. What I learned from the Berry Company is this: there is a cycle in advertising based upon two different kinds of advertising which either … (0 comments)
In a nutshell everything I ever wanted to know about marketing I learned from what was once the local TelCo here in Dayton, The Berry Company. In fact their training program has been duplicated by other fortune 500 companies right here in the Dayton area. The Berry Company sold Yellow Page advertising for local telephone companies throughout the United States, I worked for them in the mid '80s as an Account Executive. Now they are owned by Bell South. What I learned from the Berry Company is this: there is a cycle in advertising based upon two different kinds of advertising which either … (0 comments)
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