copywriting relevant content: Does Google Trust Your Web Site? - 04/25/11 11:30 AM
The terms “know, like and trust,” are on the tips of many marketers tongues. And rightly so. Customers want to know, like, and trust you before they do business with you.
Well, guess what? The search engines want to trust you too.
As digital strategist Don Schindler put it, “The search engine algorithms are based on “trust” and search engine language. They want to trust your web site, they want to trust that what you say you are is what you really are. They want to trust your relevance on the subject the searcher cares about. . . . When it … (5 comments)