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niche markets: Need listings? 3 ways to endear those most likely to sell
- 06/16/21 08:03 AM
If you’re a “typical” REALTOR®, you are female and 54 years old. And, you’re just a youngster considering the oldest of the baby boomer generation will turn 75 this year. The youngest will celebrate their 57th birthday. Most significantly, boomers make up the largest share of home sellers (43% of all sellers) and the second-largest group of homebuyers, at 32% (behind Millennials, at 37%). So, you youngsters in your early-to-mid 50s, or Gen Xers as your cohort is known, and even you younger Millennial agents, read on to learn more about how to market to your most likely client. Watch your wordsIt should go without
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