marketing out of the box: SELLING A COMMUNITY NOT JUST A HOUSE: Taking Real Estate Marketing Out of the Box
- 09/16/10 07:33 AM
Some ideas are considered “outside the box” just because they’re different. Others are outside the box because the box simply isn’t big enough for it.When faced with a disappointing lack of awareness among local real estate agents about the many fine attributes of the town of Atlantic Highlands, NJ, one broker had a radical idea: educate them so they can better communicate the value of the town to their customers.“I was thinking that Atlantic Highlands is under the radar of many agents,” said Thomas McCormack, broker at Resources Real Estate in Rumson, NJ. “And there’s so much here that’s unique and … (2 comments)
Some ideas are considered “outside the box” just because they’re different. Others are outside the box because the box simply isn’t big enough for it.When faced with a disappointing lack of awareness among local real estate agents about the many fine attributes of the town of Atlantic Highlands, NJ, one broker had a radical idea: educate them so they can better communicate the value of the town to their customers.“I was thinking that Atlantic Highlands is under the radar of many agents,” said Thomas McCormack, broker at Resources Real Estate in Rumson, NJ. “And there’s so much here that’s unique and … (2 comments)
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