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Sometimes You Just Have To Tell Them NOT To Sell

By
Real Estate Agent with RE/MAX United Real Estate

It seems that in February of 2007 I was asked to come over to present a CMA and talk about how wonderful I am to a potential Seller.  This particular Seller was in a subdivision I market to all the time and I've actually sold quite a few homes.  I may not be "The King" yet but I do pretty well.  I went full out.  I took lots of pre-listing appointment photos and prepared a nice pre-listing package. I was ready...or so I thought.

The guy in this house had been living in it for decades and it looked like he never got rid of a single piece of paper. There were literally paths to walk through to get from one room to the next. It was quite and experience.  There were a ton of other challenges as well but, hey, you get the idea. Back in those days, though, homes were still selling pretty quickly in this part of town and for a pretty penny, too.  I thought, if we priced it right, someone would come along and snatch it up because they were afraid to miss the gravy train (looking back at this time period is an education in itself.  Who knew I was living at the very end of a huge Seller's market?)

The guy didn't do anything, though, an time passed.  Fast forward to today.  The wife he had been recently separated from in 2007 was making his life miserable in a divorce that was really forcing his hand about selling the house.  However, not much has changed about the physical condition of the house. Still wall-to-wall, floor-to-ceiling stuff.

After smacking him in the face with the fact that values have plummeted close to 50% in this particular subdivion (all real estate is local and as crazy high as prices went they are now going crazy low) I suggested he might really have a "Come to Jesus" talk with his divorce lawyer and a good reverse mortgage specialist.  I  showed him prices combined with Days on Market and suggested that if there was anyway that he could manage to work out some type of arrangement with the soon to be ex that he'd be better off.

It's kind of a sad story.  Who knows if the wife is justified in trying to force a sale? Maybe.  Maybe not.  All I know, it that sometimes it's better to tell people to hold on and try to ride it out.

Dean Jackson
MarketingMonday.com - Weekly Real Estate Marketing Podcast - Winter Haven, FL
Helps Realtors Make More Money!

That's a great post Ken. I'm sure you're not the only one having to face that kind of situation right now.

50% DOES sound "crazy low" :)

Dean

Jun 01, 2009 09:02 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Ken, sometimes "do not sell" is the perfect advice, and you really need to give it when it is.

Jun 01, 2009 10:28 AM
Harrison Painter
GoGladiator Media - Carmel, IN
New Media Consultant

Ken,

It takes a real professional to give people this kind of consultation.

Thank you for representing our business to the highest standard!

Have a Profitable Day!

- Harrison Painter

Jun 01, 2009 12:35 PM
Ken Montville
RE/MAX United Real Estate - College Park, MD
The MD Suburbs of DC

Hey, Dean!  Thanks for commenting.  Yeah - a big drop.  This guy had kept my listing presentation from 2/07 and home were selling in the $435,000 to $450,000 range in about two weeks.  Now, there down around $235,000 - $275,000 and take 6 months or longer.

Pat -- Thanks for coming by!  This guys big edge is lots of equity (my niche - Sellers with Equity) but condition and his personal circumstances shout: "Do Not Sell".

Harrison -  Shucks.  You're just saying that.....

Jun 01, 2009 01:14 PM
Dr. Stacey-Ann Baugh
Century 21 New Millennium - Upper Marlboro, MD
A doctor who makes house calls.

Look on the bright side.  He kept your listing presentation for 2 years and didn't call a different realtor.  Hopefully when things turn around he'll call you again.  Good job being honest with him about his options.

Jun 01, 2009 11:44 PM
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Ken, I know he appreciated your honesty and integrity.  He will refer other clients to you (paying clients)!

Jun 02, 2009 03:16 PM
James Downing - Metro DC Houses Team REALTORS®, CRS, GRI, ABR,MRP, MilRes
Real Living | At Home - Washington, DC
When Looking to Buy or Sell - Make the Right Move

I had to give a good friend that advice last week.  Life is often all about timing.

Jun 04, 2009 02:53 PM