August 14th, 2009 | 04:14 pm
All -
Most of you have been as rightly appalled by these videos, as I have been. Many of you have made very good comments here and for that, I appreciate your remarks. I just want to note, for the record so to speak, why the bankers in these videos disgraced themselves and their banks so much: they made one of the greatest mistakes you can in sales or in business, in general - - trying to answer questions you have NO IDEA how to answer. Rather than "looking slightly less knowledgeable," these bankers all committed the ultimate business sin of trying to appear competent about something they clearly were not. It's perfectly OKAY to say you "don't know" or "I'll have to look into that" or "You'll need to speak with our specialist on that. Here, let me call him for you." Unfortunately, those things really didn't happen much in these videos. In a couple, the bankers also contradicted themselves and even disparaged other programs their banks offer instead of staying "objective" on all their products and services and trying to find the best one for their potential customer.
Some of have said that these videos might be a little "unfair" as branch employees shouldn't be held to the standards of a commercial loan officer or a small business lending specialist... to this I'd simply point out that it is the banks in these videos (and across the American landscape) that point to their branches as their "distribution points" for their products and services. That's the business model THEY chose. Maybe it's time they train their people better in them and NOT subject America's small business owners to such ignorance. The only thing worse than bad information is misinformation, and we now can all see from my simple sampling that banks are committing these heinous acts regularly - - several of which, even we, as taxpayers, are "propping-up." No wonder most small business owners are starting to turn a distrustful eye toward their bank.
It's unfortunate that these actions occurred on these undercover videos, but at least they occurred to me and not some business owner really needing the help of their bank. Thanks again for your encouraging words and for your trust in us... in our exclusive focus on financing commercial property for America's business owners - - as the "entrepreneurial bankers" - - you can expect straight answers from us always. Take care.
For more information, visit www.TheSmartChoiceLoan.com and www.504blog.com
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