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Is your head getting too big for your business?

By
Real Estate Agent with Brokered by eXp Realty LLC SL # 3014652

I've been a full time Realtor® for almost 14 yrs now. It's the only job I have and it's the only job I can truly say I love...even during times when the economy stinks and people are losing their jobs left and right.

 

But it doesn't mean that I'm not human too. There are certianly some days when I just say to myself..."Why are you still doing this?" "Why are you constantly wasting your time with all the little stuff?" All the hours of hard work and what do you have to show for it?....$100 bucks here...$100 bucks there...$1000 here and $50 bucks there."

 

You know why? Because I'm making money...maybe not on the same level as it once was but it's still money. For example....If I take a listing and its a rental property for a minimal fee...I might end up with $300-$400 dollars if its a small condo in a retirement community. But I look at it this way...I have a website that I use and maintain myself...for the first two years I used it...the cost was free for their standard service. This year I was told they were starting to charge a fee. It was either a total of $120 for the entire year paid monthly or I could pay it in full for $100. One I decided on the $100...within 2 weeks I received 2 email prospects looking to rent out their condo. That was a few months ago...since then I've closed 6 of them with a new one just listed last week. If you do the math then you'll see that I probably made about $1800 dollars and since these "little leads" came from the website......I've already paid for my website for the next 18ys!

Think of it this way....if you like to have a steak dinner once and while and you want to have that nice thick steak...it could cost you about $20-$50 dollars for a enjoyable cut...and then you add in the beverages and maybe even an appetiser or two...well you could probably do all that for even under $100.....so next time you think about only making $100 on a deal...think about the steak dinner!

Remember that although we are looking for more than that to survive on...you still have expenses to pay out and I've just alleviated some with this scenario. In the mean time I can concentrate on selling my higher priced listings for sale and a few buyers and or renters that might pop up in between.

It's true that I'm not doing the numbers I was doing a few years ago and in no way am I ashamed to say so...but I've had at least 1 or more of these transactions each and every month. I've even managed to become a top Lister in my office two consecutive months and I didn't even know it until they told me....but this isn't about that...it's about taking in whatever you can.

I keep hearing from some agents that laugh at me and say..."I don't waste my time with that.....I'd rather wait for the big $20,000 commission to come in."  Well its' not like I'm not waiting for that either....I just feel that instead of sitting around and sulking...why not bring in some income and also maybe help some people out a long the way...no business is too big or too small for me...don't get me wrong..there are some exceptions but 90% won't be turned down by me because it might be small now but it could turn into a bigger opportunity later.

I'm sorry but I don't have a rich spouse to support me until the ship comes in ...nor do I have a Bentley parked on my driveway that needs gas every day. That's the problem with some agents these days...they are too ashamed to take the "little deals" or it might ruin their reputation....Sorry but my head isn't that big.

I know what you're going to say.....you work twice as hard and get twice as less...that might be true but in the end I'm going home with a check and possible future business. Can you honestly tell me that you think every single deal you'll do in your career will be easy? Some are hard for no money and some are easy for lots of money and vice versa. Every deal is different and we can't predict everything that's going to happen. Heck...I've got a short sale listing that's about to finally close but it's been a year and a half of many sagas and bitching and moaning and how much time and money I've lost...but you know what? When it closes...I'm going to congratulate everyone and maybe even celebrate just having the opportunity and getting to learn more about my business and dealing with different people.

One time I had a client who had me seller them a little condo for about 100K.....not a very big pay day for me but after a few years we ended up doing 8 other transactions as well as I was referred to their relative who I did three other transactions with.

All I can say is my reputation isn't that large that I would turn down most opportunities...many people forget where they came from and that's sad.

For more information please contact Neal The Real Deal Bloom-Realtor® /Keller Williams Properties

                                                                                       Weston Realtor(R) Neal Bloom-copyright 2007

1625 N. Commerce Parkway,Suite 105

Weston FL 33326

(954)608-5556

The Real Deal tells it Like it is in Real Estate-copyright © 2009-All rights reserved

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Posted by

Neal Bloom

Comments(107)

Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

Neal - Awesome post and comments too. Like Katerina, I dont think deciding where the "line" is means "getting your head too big for your business". I know those little $100 bill adds up and I think like you do. $1800 pays for 18 years of the website support.

On the "little" deals, and rentals, I am highly selective. If I know it would not result in a future sale, I would not work them. If it is not in my backyard, I would not work them. I'm also selective on the sales transactions I serve - buying or selling because I honestly dont want to go too far. If I served them, it could take me 2-hour driving time, roundtrip on top of whatever time I work. I really just start putting numbers together, it doesnt make sense.

And I have a 2-year that is the reason for me going out there daily. When I'm not working, I want to be with him.

I would bend over backwards for some people and some clients - even if it meant not getting paid. But when I do that, I dont use my numbers to judge whether I should work them or not.

I used to not like business models that arent quite in line with mine. But I'm a changed person now. Those that says No to Rebates - then isn't something is better than nothing? Couldnt you ask Is your head getting too big for your business? It's not an easy explanation.

Each to his own.

Sep 24, 2009 02:49 PM
Kathy Batterton
RE/MAX Infinity CDPE, E-PRO, GRI - Pace, FL
TeamWork makes the Dream Work!

Closing Monday with a buyer referred to me by renters I spent a tremendous amount of time with last year and never received a dime!  It is about helping people....and it will come back to you... :-)

Sep 24, 2009 02:56 PM
Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904

NEIL  I have long been of the same opinion.  If you are waiting for the big fish, your spear will be empty while others will have many more smaller fish to feast on.  Catching them one at a time.

A deal is a deal. Plain and simple.  Money is money.  Better to make some than none.

 

Sep 24, 2009 07:56 PM
Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904

NEIL  I have long been of the same opinion.  If you are waiting for the big fish, your spear will be empty while others will have many more smaller fish to feast on.  Catching them one at a time.

A deal is a deal. Plain and simple.  Money is money.  Better to make some than none.

 

Sep 24, 2009 07:56 PM
Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904

NEIL  I have long been of the same opinion.  If you are waiting for the big fish, your spear will be empty while others will have many more smaller fish to feast on.  Catching them one at a time.

A deal is a deal. Plain and simple.  Money is money.  Better to make some than none.

 

Sep 24, 2009 07:56 PM
Vanna Siackhasone
Real Estate Brokers of Alaska 907-720-4663 - Anchorage, AK
Anchorage Real Estate 907-720-4663

Neal,

 

I know what you mean. A small check is better than no check.

Sep 24, 2009 09:23 PM
Stacy Nelson
Keller Williams Realty, Temecula - Temecula, CA

Something of something is always more than something of nothing....

Sep 25, 2009 01:34 AM
Irene Kennedy Realtor® in Northwestern NJ
Weichert - Lopatcong, NJ

Neal,

Like you, I welcome all comers and strive to treat the "small fry" just as well as the big fish. And I apologize to no one for the deals I am getting closed....

Sep 25, 2009 01:58 AM
Paul McFadden
Responsive Pest Control - Seattle, WA
Pest Control, Seattle, WA.

Neal: Thank you. I don't believe any of us can think that way. Frankly, it's selfish and doesn't really reflect a service attitude. I know some people have niches but we should be excited about helping everyone no matter how large or small the transaction. Just my .02. Take care.

Sep 25, 2009 02:55 AM
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy

I agree with Pul, we're here to be of service to home buyers and sellers, from small mobiles to mansions. I'll take them all

Sep 25, 2009 05:07 AM
Neal Bloom
Brokered by eXp Realty LLC - Weston, FL
Realtor CRS-Weston FL Real Estate

Well hi everyone..I'm back and I was reading each comment that was coming in on my blackberry while I was out...without being able to answer each and every comment...i'd just like to touch on a few...the ones that might be considered contreversial and since the rest are all in agreement.

Let me reiterate here...first I'd like to say that I'm not here to say how anyone should operate their business or their model. What I do say is when someone says that they can't see why "I" do is another story. Thats my opnion.

Now it's true that Katerina and Nestor are friends of mine here and we've met as well so we all know that disagreeing is a part of engagement as long as you don't slander or insult. My comment about the 20K was a general comment that someone I know was told. I just felt that to make a comment like that was really none of their business. It's not like we all don't want the big pay day so its nothing more than my opnion. I just beleive that something is better than nothing. As a matter of fact...my client who is an agent out of the country just spoke to me and she admitted to me that maybe she shouldn't have asked me why I do it for barely nothing and also happen to say that I'm a good agent just for following up with her so much and that she wasn't very good at that.

Also Loreena...its totally understandable about wanting to use your time wisely because of family obligations or however she chooses to operate her business. I too can be a bit selective but I kind of pick and choose them on a case by case basis. Obviously I wouldn't drive 2 hours to make $50 bucks but all scenarios are different.

My title of Is your head getting too big for your business? was a question and not an acusation with anyone in particular in mind. Even if I really thought that about a person...I would never mention any names. I might engage directly with them in private.

As far as comments that agree or disagree...I certainly like to see agreeable ones but I don't expect everyone to be in agreement...we are all different so if there were any misconceptions then I apologize for that. I'm glad there was some good ole fashion discussion here...if you don't agree with me then please say it....

That's the way I was brought up. All clients should expect to be treated the same whether or not they have expensive properties or very inexpensive properties and as Allison said...money is money.

I'm only trying to look at it as more of an investment...when you invest ...you expect a return...maybe not a great return ...but a return. If I made $10K on a deal...of course I'd be trying to piece together exactly where and when and what I'd put that money towards...that's all I'm saying.

Now Emily asked me a question totally of the subject regarding the shirt...your answer is that my wife and daughter got it for me a few years ago at some store..I actually should have started to sell them....

Sep 25, 2009 10:33 AM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

It makes sense to me to be willing to take different kinds of business as long as the time spent is sensible.  If it makes very little money for a large time investment, my time may be better spent elsewhere.

Sep 25, 2009 01:32 PM
Lisa Matykiewicz
United Brokers Group - Gilbert, AZ

I think if you do change you approach during the bad times as well as the good your business will die.  I love this business as well and any money I make doing it is a blessing!

Sep 26, 2009 03:04 AM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

Neal - it's not always about the money some of us do actually like helping people achieve their goals ... and yes we sometimes do work twice as hard for less than half the money but the satisfaction level is just as high.

Sep 26, 2009 06:02 AM
Michael Bergin
Coldwell Banker Residential Brokerage - ABR - SRES - Alexandria, VA
Northern Virginia Real Estate

Neal - 

After a 100 comments I know you've heard it all but your post so resonated with me that I just had to respond.  My second year in business was really tough and I though it had been a real disaster until I started adding up all those "small checks" - what a pleasat surprise and a dozen+ good reasons to keep putting one foot in front of the other.

Michael

Oct 18, 2009 01:07 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Hi Neal!  I thought you needed a November entry for this post!  LOL  I don't know how I missed this awesome post but, I have to say that I agree wholeheartedly with you!  I've said that I'd rather take the first-timers out and make SOMETHING as opposed to making nothing in the luxury home market!  And, I too, am working twice as hard for half the money but, at least it's SOMETHING!   Hubby and I both work in this market--he does my internet marketing & finance management full time for us, so we KNOW what you mean about the hard work.  But, I can tell you that it WILL pay off when this market turns around!

Have a great week...

Nov 16, 2009 12:22 PM
Susan Mangigian
RE/MAX Preferred - West Chester, PA
Chester & Delaware County Homes, Delaware and Ches

Hey Little Bro, this year turned out to be okay.  Not the best year, but much better than last year.  I did 3 rentals, not something I normally do.  I did some lower priced stuff.  I was happy to get any work I could find and I think the attitude shift from "I'm not even going to get out of bed for that" to "I'm happy to be working", made all the difference.  xxoo

Nov 16, 2009 01:17 PM
Neal Bloom
Brokered by eXp Realty LLC - Weston, FL
Realtor CRS-Weston FL Real Estate

Wow...thanks for stopping by so late on this one...haven't had time to write anything sexy lately but I will.

Nov 16, 2009 01:33 PM
Matt Grohe
RE/MAX Concepts - Des Moines, IA
Serving the metro since 2003

Neal: I enjoyed this piece. Looking forward to reading about your philosophy in future works. Hope all is well.

Dec 13, 2009 04:00 PM
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

Neal, this makes so much sense. Money is money, no matter how much it is. It's good to remember the non-buyer side of things, because when they are ready to buy, you'll be the first person they think of.

Dec 19, 2009 03:27 PM