This week Rob and I went out on a listing appointment - a waterfront home just over $1 Million. Having run comps and knowing the neighborhood, we suspected that this price was too high for the neighborhood. We were pleasantly surprised by the home, its location, landscaping and amenities, and decided that it was indeed worth that price range.
We learned that the seller had invited five agents to interview - their marketing plans, their price estimates, their approach to selling his house. Each represented a different company or brand, and a few of them were top agents likely to have a buyer for that home.
After we left the home, more than an hour later, we thought - hmmm, we wonder if the seller had planned this approach to maximize his home's exposure. Would we have attended a broker's open house there? Probably not. If we had, would we have spent that much time touring the home and grounds? Probably not. Now that we have seen all the unique attributes of the property, are we more likely to think of it for a future client, rather than just finding it in the MLS? Probably.
We can ask the sellers to come in to our office for the proposal, but would still need to see the home to properly price it and develop a marketing plan.
Comments, anyone?
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