Retailers have been enticing prospects to buy their goods with thousands of scents for thousands of years. Scent has a power of its own.
We instinctively know that the power of scent can be good or bad. Strong smells from pets, cooking, or other activities can make prospects run from buying a home. Buy, the right, clean scent can have quite the opposite affect.
Scent Suggestions
Let's say you are selling updated, contemporary condos in a hip neighborhood where younger, single, and newlyweds are buying. You may decide you don't want these prospects to be highly relaxed, but rather attentive and excited instead. This will help them make decisions more quickly. In this case, use scents of rosemary, peppermint, or grapefruit for alertness and stimulation.
If you want to enhance the mood of an older home with many rooms that may invoke a bit of uneasiness or confusion, use a citrus scent. Citrus is refreshing and energizing, eases tension and promotes mental clarity. Or use lavender to promote calming.
Scents and their Reactions
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Chamomile: Calming and soothing-ease anger and anxiety
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Clary Sage: Relaxing, euphoric-eases anxiety, tension and stress
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Eucalyptus: fresh, cooling and invigorating-pomotes alertness
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Jasmine: alleviates anxiety and depression
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Lavender: calming
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Lemon: refreshing and energizing-eases tension,heightens mental clarity
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Mandarin: relaxing and claming-relieves insomnia
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Neroli/Orange Blossom: relieves stress, anxiety and insomnia
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Peppermint: refreshing and stimulating-increases alertness
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Rosemary: a stimulant that promotes mental clarity and alertness
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Sandalwood: warm, sensual aroma
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