It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.
Guy Kawasaki, bestselling author, professional speaker and Entrepreneur, shares his presentation secrets. While Guy Kawasaki is also in the venture capital business, this rule is applicable for any presentation to reach agreement or close a deal: such as a listing presentation.
Ten is the optimal number of slides in a PowerPoint presentation because most people cannot absorb more than ten concepts in a presentation. The ten topics that any good presentation should focus on are:
1. The Problem – Sell Our Home
2. Your solution – Hiring you
3. Business model – What do they get when they hire you
4. Underlying magic/technology – Tools/services you will use to do this
5. Marketing and sales – Marketing/advertising plan overview
6. Competition – Why your different
7. Team – Why your company is different
8. Projections– Your plan to sell their home
9. Timeline – General list of milestones
10. Summary and call to action - When do we begin?
Your presentation should last no longer than twenty minutes. Even though you may have scheduled an hour with them, you want to make sure you give time for laptop setup, late arrivals, and make sure you have their full attention before beginning. In a perfect world, you give your presentation in twenty minutes, and you now have forty minutes left for discussion.
Many presentations make the mistake of having too small a font, such as 10-12 pt. and too much text on each slide. Be sure not to have everything you’re going to say on the slide and then just read from it. Your audience will read the text on the screen much faster than you can speak and you will be out of synch. Don’t be fooled into thinking lots of text is more convincing or give you the opportunity to list more of your skills or services. Try using a 30pt font and just a few targeted words. You may even consider using images in place of text. If you think 30pt. is too large, a good rule of thumb is to take the age of the oldest person you are presenting to and divide by 2. That is your font size.
Now that you have introduced them to your abilities and experience, you can use the remainder of the time to discuss the details.
Visit Real Estate Brainchain’s Using Technology Channel for more PowerPoint and presentation tips.
To learn more on the 10-20-30 rule by Guy Kawasaki, visit Presentation Magazine.
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