I'm not really sure that there is a difference, you know. Between cheap wine and better wine. According to my wine drinking friends, there is a difference (My brother-in-law can tell you the differences, ad nauseum.)
I hear all kinds of reasons why expensive wine is better. Aged better. Doesn't taste bitter. And on an on.
I think the point is that there is a reason you shouldn't always buy on price.
I just received an email sent to me by a very thorough insurance buyer, to which I responded at 5 a.m. in the morning. He admitted that he really thought I would be the better choice for his insurance and financial services needs, but I was a few hundred a year higher.
"Could you compare apples to apples," he asked?
"It depends," I replied. "My apple may be a better apple, and therefore more costly."
What I meant was that the coverages this fellow had been quoted by another company may not be adequate for his needs, and I may have to make adjustments to his coverages so that he won't ever have to worry about his or his family's protection.
I've made a decision to stop talking about savings. Yes, my "National Champion of SavingsTM" billboard will be coming down soon. I'm not always the cheapest, and for the amount of time and work I put in for each of my clients, I don't want to be.
I don't know how to show you wine ratings, but when it comes to insurance company ratings, take a peek at this link: http://www.jdpower.com (go to the insurance tab at the top of the page).
I'm not really sure, in reality,if more expensive wine is better, but I can assure you that cheap insurance is not better.
(It doesn't hurt that we are usually better priced when we are able to offer the whole package, i.e., home and auto insurance combined.)
For the record, I kinda liked Boone's Farm, back in the day.
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