Following my new theme of "Back to the basics" I sat down this weekend to make a list of how I was going to market my new listing. I made a list of all the "traditional" ways to market a home: Put it in the MLS, make a flyer, put up a sign, pitch it at our office meeting, blah, blah, blah. I decided to make that Column A.
What I really needed was a good Column B! At the top of my list were Zillow and Craigslist. I've never used either of them before but they seem to be popular in the big cities. Maybe it would work down here? I've also ordered custom sign riders with pictures of the house (no more soggy flyers in a flyer box) and personalized water bottles for the fridge.
So, two hours later I log in to find an email about my Craigslist ad! The guy wanted more info about the home and wants to know if I can sell his. Now, I'm not naive enough to get too excited but...it's a good start! It was from a local email address so I know at least one person is reading Craigslist.
So...now I'm curious to know what other people are doing to make their marketing plan stand out. What's your most creative, outside the box, original idea?