by Mike Andruff, VancouverPropertyFinder.com
On May 27th it was not raining in Bellingham, but seminar leader Ben Kinney was raining down on his audience with hundreds of social media marketing ideas. In addition to the 300 rainmakers in attendance, sponsor hosts included: Jon Washburn, active rain; Galen Ward, Estately.com; Scott Smith, Market Leader; Spencer Rascoff, Zillow; and An Bui, DocuSign. active rainers included: Brad Andersohn, and Bob Stewart.
A formula offered for building one's ranking went this way:
Content + viral + influence + interaction + communication
Websites offered in the course of discussion included:
- Wordle.net (for a summation of who we are on the net)
- Wiggio.com (collaboration software)
- Goldmail.com (video email)
- Runpee.com (we were getting silly here)
- Photosynth.com (photo manager)
- Meetordie.com (meeting cost evaluator)
- Slydial.com (for avoiding conversation but getting your message thru)
- Site:www.yourwebsite.com (shows how many pages are indexed)
- Link:www.yourwebsite.com (shows links)
- hitTail.com (shows the long tail ??)
- flowtown.com (convert lead data to social media connects)
- xobni.com (cross ref. for emails)
Chris Anderson's book The Long Tail was mentioned as suggested reading.
facebook was addressed as the prime social media platform today. Positioning oneself to engage its massive audience includes the use of fan pages, ads, and FBML.
Ben Kinney promised after the day was done, we would laugh, learn, be shocked with some of the commentary, and cry. He said we would be pumped and excited to be in real estate. Mr. Barry Long provided the humorous and uplifting talk that left us all better for being there. Barry told his story and drew analogies to the challenges we all face in life and real estate. We all left smiling.
Here is a brief video capturing the day:
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