For Sale By Owner

By
Home Stager with Creative Staging Company

First, I apologize in advance if this question has been asked fifty thousand times. : ) My question has anyone had any luck marketing to for sale by owners? I have been searching the for sale by owner listings and thought about sending out some post cards to the owners. But will I be wasting my money and time?

Thanks!

 

Posted by

Tia Spaulding ASPM, ASP, IAHSP

Tia Spaulding is the Owner of Creative Staging Company, a premiere Real Estate Staging Company located in greater Indianapolis, Indiana. Tia Spaulding is a master in the Home Staging industry earning the industry's highest designation Accredited Staging Professional Master (ASPM.) Tia Spaulding is a member of IAHSP, MIBOR and WCR. Tia Spaulding can be reached at 317-833-9539, by e-mail at creativestaging@live.com or via http://www.creativestagingco.com.

 

Comments (8)

Connie Tebyani
Platinum Home Staging, Inc. : RESA-Pro - Calabasas, CA
Platinum Home Staging, Los Angeles and Ventura County

I have 2 answers for you:

  1. Why not. It's always worth a shot. Every market is different. 
  2. I've tried it (a couple years ago) and it didn't work for me. Houses that are FSBO 99% of the time are so typically because they are want to save every penny they have and don't want to pay for a Realtor's commission.  Therefore, may or may not have the $ to want/spend on Staging.

If you do try it, let us know how it works out for you!

Jun 21, 2010 10:26 AM
Anna Dovger
Add Value Home Staging LLC, 281-704-6607 - The Woodlands, TX
Home Staging -The Woodlands, TX

I agree with Connie, if sellers wants to save on agent why they would hire a stager? I sent postcards also with no luck (not too many maybe) and I had listed my company in one of their websites. No luck either. FSBO sites have some info on DIY staging and I think owners assume that that's enough.

Please, let us know if you will find your way. Best of luck!

Jun 21, 2010 10:38 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Tia, sellers that contact me directly have been my BEST clients, but not necessarily those going FSBO.  However, I'm with Connie...give it a shot.  All that you need is one job to pay for the expense of the mailing. 

Jun 21, 2010 11:18 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Tia- ditto to what the others have said.  There's certainly no harm in trying and everything to be gained.  You never know, a seller who wants to save on a Realtor's commission may still agree to a small investment in staging.  Please let us know how it works out!!

Jun 21, 2010 02:10 PM
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

Years ago when I first staged my business I had a few consultations with FSBO. I found they did not see the value in the investment but times have changed...give it a try! Give us an update.

Jun 21, 2010 04:41 PM
Diane Williams
Pell City, AL

Putting your name in front of a FSBO is never a waste of time. Best of luck. Where is action there is reaction.

Jun 22, 2010 12:43 AM
Tia Spaulding
Creative Staging Company - Indianapolis, IN
ASPM, IAHSP Indianapolis, IN

Thanks so much for all the comments. I think that overall everyone agrees that it is worth a try however it may not yield positive results. I think I am going to send a few out and see what happens. I agree that anything is worth a try! I will keep you all posted.

 

Thanks again for the help!

Jun 22, 2010 03:08 AM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

I'm thinking about marketing to FSBOs, but targeting the Staging Consultation and Report, because the deliverable is essentially a DIY.  Just as these sellers rely on certain websites to provide the how-to-sell, we can provide a specific how-to-stage!  Julie

Jun 22, 2010 03:44 AM

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?