Correct Pricing Can Make or Break a Naperville Short Sale

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Real Estate Agent with RE/MAX of Naperville

Correct Pricing Can Make or Break a Naperville Short Sale

 

Naperville Short SaleWith all of my short sale listings, my primary goal is to price the short sale listing correctly so that the seller receives an offer from a qualified buyer which will result in a successful closing. I tend to start on the conservative side with my pricing but will make price adjustments as needed.

 

 

I often times see a problem in my marketplace where either short sale listings are priced too high or they are priced too low. Let me explain why I feel that it is a problem -- When a short sale listing is priced to high, that house may lose out on potential buyers because there is a chance that buyers might shy away from the house based on price. Therefore those homes tend to sit on the market for a while and meanwhile "the clock is ticking" for the seller.

 

 

On the other hand, when the short sale listing is priced to low, yes - it might attract buyers and receive an offer quickly but, that price will need to be justified to the bank and if it cannot be justified then there is a strong chance that the short sale will not be approved.

 

That is why pricing a short sale is correctly from the start is very important. The correct price on a short sale listing will help shorten market time and at the end of the day, will make it easier to justify the price to the lender which will improve the chance of a short sale approval.

 

 

 


Posted by

Maria Mastrolonardo is a full time Illinois Realtor-Associate with RE/MAX of Naperville specializing in Short Sales. She has been helping home-buyers and home-sellers since 1997. She can help you with any questions or information regarding Short Sales for the Western Suburbs of Chicago which includes but not limited to; Naperville, Aurora, Downers Grove, Lisle, Plainfield, Bolingbrook, Warrenville, Wheaton and Woodridge.

To reach her call/text at (630) 248-6077 or mmastrolonardo@gmail.com

 

You can also find me here!

 

                                    

 

RE/MAX of Naperville is not associated with the government and our services have not been approved by the government or your Lender. Your Lender may not agree to the change of your loan and/or a Short Sale.

Photo: Microsoft Clip Art

 

 


 

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Rainmaker
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Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Maria - Pricing is an art, isn't it?  We wish all BPO agents were artful, too :)

Jun 22, 2010 02:47 PM #1
Rainmaker
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Maria Mastrolonardo
RE/MAX of Naperville - Naperville, IL
Realtor, Naperville, IL Real Estate

Hi Wendy - you are so right about BPO agents, that is why I like meeting with them to hopefully have them understand my view of the pricing.

Jun 23, 2010 07:18 AM #2
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Rainmaker
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Maria Mastrolonardo

Realtor, Naperville, IL Real Estate
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