A Change Will Do You Good

By
Real Estate Agent with Leading Edge Properties

In the last several weeks, this Sheryl Crow tune has been bopping along in my brain. 

Change is good, so they say.  But it isn't easy to accept and often isn't welcome.  There have been some pretty significant changes in our office lately and the one I'm talking about now is the change to our logo.

Here is our old logo: Leading Edge Properties logo

When we were getting ready to open our new company, we worked long and hard on this little beauty.  Name choice, colors, the "swirls" --all of it, it was a labor of love.  It didn't look like anything else out there.  And we plastered that baby everywhere:  our signs, the front door, above the door, all our mailings, heck we even printed logo labels and put them on candy bars at open houses!

Flash forward about 4 years.

Its time to get some new marketing materials printed--handout postcards, a couple of banners for a local trade show we were participating in.  As if by ESP, Inna Hardison emails me a flyer for discounted printing services from her company, Ha Media Group.  "Perfect timing!" I tell her.  I send her my logo, a basic idea of what we're looking for and she and Jon are on it.

Over the next day or so, we talked and emailed frequently.  I know our logo has probably too many colors and that if they need to "clean it up," that's fine.  She and Jon sent me an email with our logo proofs and I couldn't wait to see them!

WOW!  New Leading Edge logo

And then:  Dark Leading Edge logo

Frankly, this was more than simple "cleaning up."  I couldn't deny that these logos are beautiful, sleek and professional.  But they are very different from our original.  From each of our agents to friends, husband, gosh, even people walking in front of our office, EVERYONE agreed that these new logos must be used! 

Change is good, change is good-- I kept repeating to myself.  Sort of became my mantra for a few days, which then turned into the Sheryl Crow song.  I love that song, but it became a little annoying, like songs stuck in your head often do...

So of course, I finally realized, we must use these new logos.  It was time for a change.  Our company is growing and evolving.  This logo is a more grown-up version of the original. 

My love letter to the Hardisons and Ha Media Group will be another post, but I can't stress how much I appreciate their expertise and guidance through this process.  They are THE BEST!

 

Posted by

askleadingedge.com

Amy Salisbury, Realtor/Owner

                                 amy@askleadingedge.com     www.askleadingedge.com

 Leading Edge Properties

130 Augustine Avenue, Unit 54, Charles Town, West Virginia 25414 

304.724.9191

Striving to provide excellent customer satisfaction in all things real estate related in the beautiful Eastern Panhandle of West Virginia, just an hour west of Washington, DC and Baltimore, MD.

Serving Jefferson County: Charles Town, Harpers Ferry, Shepherdstown.  Berkeley County: Martinsburg, Inwood, Bunker Hill, Falling Waters, Hedgesville, Gerrardstown.

Please feel free to email questions and comments!

Comments (12)

Amy Salisbury
Leading Edge Properties - Charles Town, WV
West Virginia Realtor/Jefferson/Berkeley

Yes, I know...I need to place the new logo in ALL my online spaces!

Jun 29, 2010 01:39 AM
Pat O'Reilly
RE/MAX..214-289-6176 Irving and all of Dallas Fort Worth - Irving, TX

Amy..the new logo looks outstanding. Change is hard and good. Have a great week..

Jun 29, 2010 01:41 AM
Ed Macias
Real Estate Teammates - Miami, FL
Miami FL-REO Property Management Multifamily

I like the new logo. Whoever designed it, good job. I work referrals. If you ar interested let me know.

Jun 29, 2010 01:44 AM
Amy Salisbury
Leading Edge Properties - Charles Town, WV
West Virginia Realtor/Jefferson/Berkeley

Pat - Thanks, hope you have a great week too!

Ed - The designer is Jon Hardison, Ha Media Group, links provided in the post.  He is Fantastic!

Jun 29, 2010 01:57 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Your new logo pops off the page --- looks great!

Jun 29, 2010 02:55 AM
Amy Salisbury
Leading Edge Properties - Charles Town, WV
West Virginia Realtor/Jefferson/Berkeley

Thanks Joan! 

Jun 29, 2010 03:30 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I love it Amy, you've got to get it on your AR page. 

Jun 29, 2010 06:45 AM
Amy Salisbury
Leading Edge Properties - Charles Town, WV
West Virginia Realtor/Jefferson/Berkeley

Tammy - nag, nag, nag...  :)  I know, I got it changed on our Facebook page, need to change it here next!  Glad you like it tho!

Jun 29, 2010 06:47 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Amy:  Don't forget to update your AR header.  Those new logos are great.  Use them every chance you get.

Jun 29, 2010 09:50 AM
Amy Salisbury
Leading Edge Properties - Charles Town, WV
West Virginia Realtor/Jefferson/Berkeley

 I hear you Chris Ann!  I'm working on it!  We've already changed out the logos on our letterhead and all paperwork...signs, business cards, front door and overhead sign will come soon...thanks!

Jun 29, 2010 10:55 AM
Inna Hardison
ha media group - Orlando, FL
Wordpress for Real Estate & Design, Print HaMedia Group

Amy, don't know how I missed it as I'm subscribed to your blog (we've been busy, so I have an excuse).  Change is hard, and we definitely appreciate the trust it took on your part to let us change it a wee bit:-)  Thank you so much for the sweet words, and it's great to know that you are using the new stuff and it's working.

We'll kick in an AR header for you, with the new logo.  Jon wants to do it, so you can't say 'no'

Best,

 

Jul 01, 2010 02:47 PM
Amy Salisbury
Leading Edge Properties - Charles Town, WV
West Virginia Realtor/Jefferson/Berkeley

Inna - Change is good, but busy is better!  And if Jon wants to do my AR header, who am I tosay no?  Thanks!!!!!  :-)

Jul 02, 2010 12:36 AM