In the last several weeks, this Sheryl Crow tune has been bopping along in my brain.
Change is good, so they say. But it isn't easy to accept and often isn't welcome. There have been some pretty significant changes in our office lately and the one I'm talking about now is the change to our logo.
Here is our old logo: 
When we were getting ready to open our new company, we worked long and hard on this little beauty. Name choice, colors, the "swirls" --all of it, it was a labor of love. It didn't look like anything else out there. And we plastered that baby everywhere: our signs, the front door, above the door, all our mailings, heck we even printed logo labels and put them on candy bars at open houses!
Flash forward about 4 years.
Its time to get some new marketing materials printed--handout postcards, a couple of banners for a local trade show we were participating in. As if by ESP, Inna Hardison emails me a flyer for discounted printing services from her company, Ha Media Group. "Perfect timing!" I tell her. I send her my logo, a basic idea of what we're looking for and she and Jon are on it.
Over the next day or so, we talked and emailed frequently. I know our logo has probably too many colors and that if they need to "clean it up," that's fine. She and Jon sent me an email with our logo proofs and I couldn't wait to see them!
WOW! 
And then: 
Frankly, this was more than simple "cleaning up." I couldn't deny that these logos are beautiful, sleek and professional. But they are very different from our original. From each of our agents to friends, husband, gosh, even people walking in front of our office, EVERYONE agreed that these new logos must be used!
Change is good, change is good-- I kept repeating to myself. Sort of became my mantra for a few days, which then turned into the Sheryl Crow song. I love that song, but it became a little annoying, like songs stuck in your head often do...
So of course, I finally realized, we must use these new logos. It was time for a change. Our company is growing and evolving. This logo is a more grown-up version of the original.
My love letter to the Hardisons and Ha Media Group will be another post, but I can't stress how much I appreciate their expertise and guidance through this process. They are THE BEST!
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