The National Association of Realtors and Womens Council of Realtors held their annual conference in
New Orleans November 3-8. There were so many great classes and training sessions. The one topic that stood out from the many is Technology. It is changing so fast it is hard to keep up with the new latest and greatest technology. One fact that was truly amazing to me is that YouTube has surpassed Google as the number one search engine. Get your video camera out, it is the wave of the future!
According to the National Association of Realtors the next emerging group of people buying real estate is under the age of 35, and they are tech saavy. They do not remember a day when there were not computers in their lives. They have access to many tools on the internent and are pros with most of them. They also prefer to communicate through text, and they want a response instantly.
As the market changes, we as agents need to change as well. Keeping up on the new trends and information available is key to our success. We know it can be hard to change, but it is inevitable. Some agents have hired local college students to help them keep up with the technology end of their business. This gives the agent time to dedicate to their clients and the college aged assistant usually gets the work done in half the time it would take someone who is not comfortable with technology. It is time to get on the technology bandwagon, it is here to stay!
You can go to realtor.org and they have posted a lot of great information from the conference.
The Keegan Team ~ 772-323-6764 ~ Keller Williams Realty ~ www.TreasureCoastDestinations.com