The classic example of bad salesmanship is the cliché of the used car dealer. Just reading that, you’re probably cringing and gritting your teeth, the hair on your neck stands up and you’re making a face—but why? Because everybody “knows” that used car dealers are just in it for themselves. They are like sharks. You get out of your car and they’re on you in 30 seconds. And there’s no getting around it.
Even if you go to the dealership having done all your research and you know exactly what you want to buy and how much you’re willing to pay, you still have to go through a decidedly unpleasant experience with one of these dickheads to get the car.
When you finally get it over with, are you ever going to refer anyone to the salesman who subjected you to the shark attack? No. Did you enjoy that experience? No. No relationship was created, the experience was awful—so even though he made the sale, did the car dealer win? He didn’t. His one-shot “win” actually cut off any future opportunities with you.
If you try to sell people instead of listening to them, educating them, and respecting them, you will lose many more deals than you close. More importantly, you’ll lose the opportunity to build a lasting, profitable, enjoyable working relationship.
Kick Ass, Make Money & Have Fun Doing It! Craig Zuber --
Our purpose at Zuber Group Real Estate is to create a compelling, fulfilling real estate experience every time we serve a client. Our website is just one of the services we offer. For the most advanced MLS search in the Treasure Valley visit us @ www.zubergroup.com
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