Some Little Diddies to Help You Be a Better Lister.

 

Hi folks, if you are a listing broker like I am, the fastest route to failure is taking listings that won't sell. Never, ever, at anytime take an overpriced listing. All you will achieve by doing this is to create stress and eventually you will get a bad reputation in your market area. It's the biggest mistake you can make, if you want to have a long term, successful career in Real Estate.

So here are a few key phrases you may wish to incorporate into your listing presentation.

• I'm not here to tell you how much your home is worth, I'm here to tell you how much your house will sell for.

• Your recent, refinancing appraisal, has nothing to do with the market value of your house.

• How much you owe on your house and how much money you need to move, have nothing to do with the market value of your house.

• The roof, you put on 5 years ago, is not a new roof.

• A new roof is not an upgrade and neither is an orange tree.

• If every house in the neighborhood has tile flooring then yours does not add value. It is expected.

• I can appreciate you having the best house in the neighborhood but there are 150, with the exact same floor plan, on the market right now.

• I know your neighbor has his house on the market for $299,000, I have been looking at the "for sale" sign for two years.

• No, I will not reduce my commission because you owe more on your house than it's worth.

• I'd rather turn you down now than let you down later.
  

• If another REALTOR(R) agrees to list your house, at that price, then make sure they have a real pretty sign because you will be looking at it for a long time.
  

• And finally, my all time favorite. NEXT!

So folks, make one of your resolutions for 2011 be, to learn these key phrases and use them constantly. If you want to be a successful listing Broker, you must sell your listings. If you can't sell it, don't list it. It's a very simple plan and I guarantee you it works. List to sell or plan to fail!!!

***I am NOT an Attorney nor do I play one on TV. Click the button below for my Bio.

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