It's a Yo-Yo Industry

Real Estate Agent with Keller Williams Realty


We are blessed with a career filled with flexibility, personal choices of how you build your business and the wonderful opportunity to serve others.  Real estate sales is also an industry filled with ups and downs.  How we handle this unsteady emotional environment is one of the defining factors between an average agent, those who toss in the towel and quit from the professional who understands that there are definitely trials and tribulations that can tug us down but joyous moments that elevate us to cloud 9.

As we ride on the emotional roller coaster a professional keeps their focus on one thing ... their clients.  When a contract on a listing terminates, the professional, although personally disappointed, needs to turn their attention to their client's emotion.  Making sure they understand the "why" of the decision and elevating them with encouragement of obtaining a new contract.  The professional outlines the next steps to promoting their home and getting the word out on the now new Active status.  The eye is not on lost commission opportunity but keeping the client feeling good about the care they will continue to receive.  That's what we do... service the listing and client service. 

As we experience the highs and lows of real estate sales, the focus off of me to the most important attribute a Realtor has, their client, keeps us centered. 

Comments (16)

Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

These words are so true it really is all about the customer and making them happy. Thanks for sharing.

Jan 13, 2011 05:27 AM
Henry Pailles
Chula Vista Realtor,Short sale,Eastlake Real estate,Realtor - Chula Vista, CA
San Diego Real Estate, San Diego Realtor, Chula Vista Real Estate

Great blog, and you are absolutely right.

We have to learn to prepare for the downs when we are in the ups so when we are in the downs we don't go broke

Jan 13, 2011 05:28 AM
Ken's Home Team LLC. | 360.609.0226 | Portland, OR & Vancouver, WA Real Estate Team
Ken's Home Team LLC. - Vancouver, WA


I must say I like your post, I will also say I disagree with the YO-YO reference,  This industry is not a Yo-Yo industry unless you choose that for yourself.  This past year I can say it was a bit of a Yo Yo that was by design (actually lack of design). I now have a plan and have put it in place and I am working on being steady.  People aroundme are very steady so we must look inward and see what our business is a Yo Yo. Some people may like that and that is OK. I think its a choice.  Well that is my 2 cents (actually 5 cents)

Jan 13, 2011 05:34 AM
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Pat - it is about the clients and that is what we are here to service. 

Henry - ups and downs is just part of our industry but how you handle it defines how you will succeed.

Ken - I agree we can maintain a stable business, I had one of my best years last year by working and overcoming the economic challenge.  But we do have yo-yo events that one minute you have things going well and boom, a minor interruption takes place to disrupt.  You then must pick yourself immediately up to maintain that high level of performance ... a defining ability for a professional that stays and succeeds in our industry.

Thanks to all for visiting my post and taking time to comment!

Jan 13, 2011 05:39 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Very nice said it all, and very well, indeed!

Jan 13, 2011 05:44 AM
Toula Rosebrock
Diane Turton, Realtors, Forked River, NJ - Lacey Township, NJ
Broker/Sales Associate, Realtor, Lacey Township,

Hi Connie:

You are so right...

This is definitely a Yo-Yo business.

As hard as it can be sometimes, we need to focus on being positive!

Jan 13, 2011 06:12 AM
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Li - Thanks for compliment.

Toula - Positive .. have to keep our target towards the up side of things. 

Thanks for commenting and visiting!

Jan 13, 2011 07:15 AM
Chris Canfield
Coldwell Banker Residential Brokerage - Tucson, AZ
Homes for Sale in Oro Valley and Tucson, Arizona

Hi Connie - it certainly would be nice to visit Cloud 9 more often!  Very nice post.

Jan 13, 2011 07:45 AM
Gabrielle Kamahele Rhind
KGC Properties LLC, Tucson Property Management & Real Estate - Tucson, AZ

HI CONNIE!  This is such a gentle way of not only re-focusing the professional but also letting others know that they aren't alone out there with listings that expire or don't sell ... and we all experience ups and downs at various times. Very nice! -- Gab

Jan 13, 2011 08:00 AM
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Chris - its those journeys to the top that gives us the goal and feeling of success when reached. Nice to be there more, I agree.

Gabrielle -  I'll confide that I wrote this after my listing that was under contract terminated and the sellers of that home had a contract just accepted on a home double the value .. one they loved!  They were so down about it ... so it was up to me to jump in and get them thinking on the positive.  Two crashed transactions but one client & agent determined to get the job done again!  Thanks for your thoughtful comments, made me feel good. 

Jan 13, 2011 08:14 AM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Connie, it's a roller coaster in terms of the emotional changes - and the financial yoyo can make it a really, really scary way to make a living.  Still, things always work out in the end. 

Jan 13, 2011 10:28 AM
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Yes the do Patricia, positive sights to focus and knowing that things will work out.

Jan 13, 2011 02:09 PM
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

I think that being persistent and consistent in working each day doing those things that can bring in business will help smooth out those hills and valleys.

Jan 17, 2011 01:23 PM
Daniel J. Brudnok, REALTOR
Berkshire Hathaway Home Services Fox & Roach, REALTORS - Exton - PA License #RS-225179-L / Delaware License #RS-0025038 - Downingtown, PA


Yes our focus must be exact and determined......always for the benefit of our Client.

Jan 18, 2011 01:08 AM
Tim Peterson
Wisconsin Realtor Safety and Concealed Carry Classes - Madison, WI
Realtor Safety Training Classes

Connie..great advice and so well in line with the Keller Williams philosophy

Jan 18, 2011 10:47 PM
Not a real person
San Diego, CA

If only all real estate agents thought like that. As a home inspector, I can tell you that they don’t. I’ll do an inspection for a Client and a couple of weeks do another home inspection for the same Client but now s/he has a different real estate agent.

Jan 31, 2011 09:37 PM