In recent years, selling property online has gained tremendous ground. Buyers no longer have to spend all day driving to each listing in the newspaper. Now, buyers can find a home that suits their needs with a click of the mouse. Internet listings have numerous advantages over traditional advertising.
Your local newspaper has a limited audience—the internet does not. Listing online gives you an unlimited amount of potential buyers. Of course, some are just browsing, but the more people who see it, the better.
We’ve all read newspaper ads with abbreviations that can’t be understood due to limited ad space. With an online advertisement, the space is unlimited so you can be as clear and concise as you want without deterring potential buyers.
Channel Ernest Hemingway; be very descriptive when it comes to selling your property. Instead of simply saying “fenced in yard,” describe what the buyer can do with this space. It will make the property seem large and exciting, it will stick in the buyer’s mind.
An online advertisement will often allow you to upload as many pictures as you want. Use this opportunity to spotlight the best features in the home. Some sites also have video support, so you can even include a walk-through of the home.
The combination of a Realtor MLS listing and online advertising offers the best exposure for sellers. You’ll gain an unlimited audience and attract more serious buyers.
Sound like too much trouble to create and manage online advertising yourself? You can also engage an internet-savvy Real estate agent to help you. Many have specific credentials or certifications that let you know their expertise in this area. For example, look for an agent who has the e-Pro certification.
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