The Psychology of Persuasion as a Home Stager, part 2 of 4
‘…because I said so.’ If you are a parent, have you ever found yourself saying that? ‘Because’ is a transitionword meant to explain or justify an action.
The word ‘because’ can also help you sell your home staging services. In the first part of this series on The Psychology of Persuasion as a Home Stager, we talked about finding out your client’s true problem, agitating it, and solving it. Your solution offers great value and hence allows you to raise your prices. Your client will now contract your home staging services BECAUSE you gave them a compelling reason to do so.
In professional copywriting this is called ‘reason why’ copy. It means that your future client has to have a reason to invest in your incredible home staging services.
It is important that you start with the positioning that we discussed in part 1 of this series and now on part 2, we need to come up with our reasons, BECAUSE, that is what we need to be able to get our client to make a choice.
Whenever you are presenting your Home Staging, Curb Appeal or APSD Home Staging Marketing Services to a client, always give them the specific reason they should invest in the fast sale of their home. The easiest way to do this, once you find out their need is to then transition into a ‘because’ statement.
Believe it or not, people are far more likely to say yes to booking you for a home staging job when you literally use the word ‘because’ and then give them a reason that solves their problem.
A quick example of this is: “Yes, I can help you sell your home in half the time at full market value with our extraordinary fox valley home staging services because we only stage in fox valley so we are 100% in tune with the special needs of the area and of course, our track record speaks for itself with our APSD teams national average DOM of only 21. Is Thursday or Friday better for you BECAUSE they are the only two days that I still have appointments available?”
While we are doing several things with this statement, you will notice that we use the ‘because’ statement twice. Once, to show how to solve the problem and show the value and a second time to secure a home staging date and to show how booked we already are with our proven home staging services.
This will require a little pre-planning and practice on your part, but BECAUSE I really want you to be a home staging success, and I know you can do it!
To your home staging success,
Karen Schaefer
Founder, APSD The Association of Property Scene Designers
The World Leader in Home Staging Training and Certification
PS- If you would like to learn more about Karen Schaefer and APSD, The Association of Property Scene Designers, The World Leader in Home Staging Training and Certification, visit www.APSDmembers.com to receive Session #1 of the APSD Certified Home Stager Training Course, as my gift to you.
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