Dear FSBO (for sale by owner):
1) I understand that you want to do it yourself, I'm the same way sometimes. Sure, I could pay somebody to do just about anything for me, but I believe I can do it myself and save some money. I understand that I might not do it as well as a pro, but that's generally what happens when you try to save money. The end result isn't quite as good as a pro's job. In real estate sales though, there aren't any do overs. You can't go back over something with another coat of paint, or reset things after you finish the job. So if you don't get something right (like the price, the terms, or your paperwork), you're kinda stuck. (Yeah, I did just say "kinda".)
2) I know things are tight. I understand if you owe a bunch, can't sell for much, or really just need to get $x so you can move. Know that I can't change what you paid, what you owe, or the macro/micro economics that are affecting our local housing market. And while I can help you get top dollar for your house, my opinion on top dollar is honest and based on facts and experience. When I tell you I think you can sell your house for $x, I'm not pulling numbers out of the air. I want to sell your house for as much as possible, but the competition is stiff and its my job to be honest/fair/real with you.
3) I'm here to help. Sure, I get paid at the end of it all (if I'm successful.), but I could get paid for lots of things. The reality is, I love my work because I get to help people. It's true. And even if you don't want to believe that, here's some logic: I need you to be completely happy and delighted with my service, because I need your referrals in order to sustain my business. One unhappy customer tells an average of 10 people about what went down. I can't afford to have unhappy customers. That means I will work tirelessly to be sure you are well taken care of.
4) I'm a professional. I'm sure you've heard some horror stories about shady deals, questionable characters, and numbers that don't make sense. I'm here to help guide you through treacherous waters and avoid those things. You can count on me to be completely honest, ethical, and totally direct (sometimes more direct and honest than you might like.)
So, give me a shot! Let's really SELL your house! Let me take photos, do a video tour, price it, market it, bundle it all up, and deliver. You won't be disappointed.
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