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Why Branding Your Real Estate Business Produces More Clients

By
Services for Real Estate Pros

As a real estate agent, I know how busy it can be arranging appointments with clients while trying to market your business. Often times there is not enough time at the end of the day to do it all. Having a team behind you that's helping to market your business and build your brand is the ideal mix. And your team does not necessarily have to be a "human" team. Your team is any medium that is out there in your local market representing you and your business. This is where the ever so popular branding comes in.

Branding yourself is so important because it keeps you in the minds of your prospects and customers. For example, if you have a real estate newsletter that's circulating in your local area, even if the person who reads it does not call you on that given day, you'll always be in their minds. And if at some point they do require your services, you'll already have established that connection. If you continuously supply them with engaging content that is helpful and useful to them, they will easily warm up to you. Let them get to know you, like you and trust you. By doing this you're not only building a relationship, but you're also building your brand.

Real Estate Newsletters are one of the best ways to build your brand. It's also incredibly advantageous in doing other things as well.

Here are some other ways that Real Estate Newsletters can help to build your brand and grab more business:

  • Keeps you in the minds of your prospects and existing customers.
  • A business newsletter allows you to make even more money from your other product offerings and services because you are able to provide engaging content to your readers while also making offers.
  • Allows your market to see you as an authority, thereby allowing you to grab more customers, referrals and leads.
  • A brandable printable newsletter makes you stand out from the competition.

Traditional advertising is still very effective. Although the noise of social media may say the contrary, a well-written and engaging newsletter that grabs your reader's attention with a strong call-to-action still continues to be a very effective way to advertise your real estate business!

If you want to know how real estate newsletters can be personalized with pre-written content already done for you in order to help build your brand, you can find out more by visiting http://www.BusinessNewsletterTemplates.com. It's easy to get your own personalized Real Estate Newsletters to help market your business. It's a great way to draw attention to your business and gain more leads in the long-run.

Posted by

Janice Johnson

Contact me now for a free consulation and receive a free real estate newsletter you can use to gain more clients for your business!

Lori Bowers
La Quinta, CA
The Lori Bowers Group

Ihave worked hard for over 10 years marketing my brand - The Lori Bowers Group. It always feels good when I meet people who say - I have heard of you and your team. You guys are great!

Oct 16, 2011 05:28 AM
Jen Giraud
American Home Shield - Dallas, TX

Great post Janice! Branding is very important, and I would agree that regular email campaigns and newsletters are a great, inexpensive way to stay in front of your sphere.

Oct 16, 2011 05:37 AM
Janice Johnson
Lynn Haven, FL
Real Estate Media Marketing Professional

Lori, wonderful to hear that! Great that you have recognized how important your brand is. Kudos to you and your team! And happy 10 years!!! :)

Oct 16, 2011 05:38 AM
Janice Johnson
Lynn Haven, FL
Real Estate Media Marketing Professional

Thank you Jen! Yes, staying in constant contact with your market is key!

Oct 16, 2011 05:39 AM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

I have always done a newsletter and sent it out to tenants and sellers. It has served me well over the years.

Oct 17, 2011 03:53 PM
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

Branding is huge, it is what gets you recognized. Be it letterhead, business cards, signs or even your blog. Without branding, a customer won't be able to tell you apart from any other agent. 

Oct 20, 2011 09:16 AM
Janice Johnson
Lynn Haven, FL
Real Estate Media Marketing Professional

Charles,

Good to hear that you're using newsletters Charles. They work really well in helping you to be seen as an industry leader in your market. Let me know what kind of offers you put in your newsletters. I have real estate newsletters as well that work as a strong branding tool for realtors such as yourself. If you're considering something new check out http://www.businessnewslettertemplates.com. I can send you a sample copy if you like. 

Oct 25, 2011 08:56 AM
Janice Johnson
Lynn Haven, FL
Real Estate Media Marketing Professional

I completely agree with you George & Arlene. Branding is essential for gaining more clients. Thanks for reading my post! I appreciate your feedback.

 

Oct 25, 2011 08:58 AM
Knipe Realty
Knipe Realty NW - Portland, OR

Welcome and glad you found Activerain and hope to get to know you better. If you ever need any help, don't hesitate to shoot us an email, we would love to help you.

 

NW Broker Secrets

Nov 11, 2011 06:07 AM
Amy Morrison
Knipe Realty NW - Portland, OR

Welcome to Activerain, 

As someone else who is newer to the rain, here have been the two places I have spent most of my time learning from those before me. The first is Activerain University and the second is the Activerain Newbies group on Activerain. I think I learn more in those two spots on blogging and business building than I could anywhere else. The people here are sol willing to share their knowledge. 

Amy

Nov 15, 2011 01:10 PM