How I use Hootsuite to save time with Facebook, LinkedIn and Twitter

Reblogger Dagny Eason
Real Estate Broker/Owner with Dagny's Real Estate

Debbie has provided us with a great explanation of how to use Hootsuite here.    She explains it and shows you how to use it properly to save a ton of time!

Original content by Debbie Gartner

Yesterday on my Day 5 update, I shared that I used Hootsuite to save time posting to Facebook, LinkedIn and Twitter, and I got a bunch of questions about how I used this, so I thought I would explain.

hootsuite logo

What is hootsuite?

First, hootsuite is a FREE program you use to SCHEDULE your status updates on social media.  This is a huge benefit because rather than going in every day or 3-4 times a day (whatever your preference), you can do it all at once.  I don't know about you, but I'm rather busy so I'm always looking for ways to save time.  Plus, I forget to go into these forums every day.

Not only does hootsuite allow you to schedule tweets/updates for the future, but you can simultenously post to multiple social media places all at the same time.  So, I will send to Facebook, LinkedIn and Twitter ALL AT ONCE.  You can choose which posts get posted, for example, if I do a Follow Friday for twitter, I only post to my Twitter account; if I am sending a flooring update, it goes to my FB fan page, Twitter and LI; if I'm scheduling a fun post (not about flooring), I will also send to my personal FB page.

Hootsuite also allows you to shorten URL's (since you have a limit on characters and/or don't want to clutter your status updates.  And, hootsuite allows you to track clicks and improve on your effectiveness.  There is also a paid version, but for my needs, this is not necessary.  There are other programs that are similar and you ccould use one of those if you want.  They all pretty much do the same thing w/ a few nuances here and there.


How do I use hootsuite?

So, here's my process. (My goal is to have at least 1 status update a day...I prob. average 1.5/ can figure out what's right for you).

1.  I write the title of blog post and then I copy the short URL (you can do this at the bottom of your AR post or by placing the URL into the box on hootsuite).  This is the same process I would normally use.



Hardwood flooring - which types are best for pets? #hardwood #pets


(Notice also how I used the hashtags (#) with my key words of hardwood and pets...this helps people who may be searching for your terms, esp in twitter and it may slightly help your SEO)


hootsuite calendar


2.  I then schedule this for a future date...Underneath the word hardwood, there is a calendar icon which is blue, so I hit that, and then the calendar pops up.  I select a date/time...I selected for later today.


3.  Then, I select which social media I want - in this case, I checked off Twitter, my FB biz page and LI.

hootsuite social media


4.  Then, I hit the "schedule" button and it is all set.  But, before I select schedule, I copy and paste my line so I don't need to retype it.  This is IF you want to schedule multiple times.


5.  Now, we are on to "rinse and repeat."  So I take the same line and I will schedule it for 3 other dates. (I had read somewhere it's ideal to post updates 4 times for each post.  So, then, i'll schedule it for about 1 week later, then 2 weeks later and then maybe 1 month later.  I try to mix up the days of the week and times to get different audiences. 

This way, each post gets more play, and it saves me time in trying to figure out more updates.  If I have a really good post, I may schedule it several more times...even up to 6-12 months in advance (especially for the ones that are not time specific/timeless).


6.  For twitter, I do a series of #FF (#Follow Fridays) which is where you recommend others to follow.  It's a good will gesture to help build others' followers and often they will do the same for you or retweet to their audience.  I have 6 or 7 of these...and what do I do?  of course I schedule them all at once and copy and paste for each week.  It simplifies life.

I will spend 1-1.5 hs pe month taking care of all my status updates for the month.  This was way more time effiicient vs. going in there every day and multiple networks.  I just did this for the month of December...and as luck would have it, half of January is already filled up.  Then, when January comes, I look at which dates don't yet have status updates and I fill in for those days.

Please note that this does not suffice for the true interactive portion of social media.  I'm not doing that nearly as much as I should, but that is a factor of me prioitizing my time.  For me, blogging is much more important and getting me much more biz.  This is a way to prublicize my blogs to a wider audience...and an audience of people that already know me.  My objective in this is to have higher top of mind awareness so that when my friends/colleagues need flooring, I want them to think of The Flooring Gril.

I'm hoping they add Google + to this soon.  I read somewhere that was planned soon.

Feel free to share other ways that you use hootsuite (or other similar programs).

Update: It appears that as of mid November, Hootsuite is offering Google+ but only to Enterprise Members. I don't know how much this costs. For me personally, I would get back in the game of Google+ if they added it for free, but I'm not going to pay to use this (given my priorities).

Hardwood Flooring - Carpet - Tile/Natural Stone - Laminate - Refinish Hardwood - Backsplashes

Floor Coverings International Westchester and StamfordDebbie Gartner, President and Owner

"The Flooring Girl"Debbie Gartner - Westchester Hardwood Flooring

Floor Coverings International: Westchester NY/Stamford CT

You can download our free flooring guide.  Or, visit our flooring selector - 2,000 options for hardwood flooring, carpet, tile. Call us for a free estimate 914-937-2950. 

"We bring the store to your door."

WC19920-H07, HIC619252


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Merv Edinger & Associates
Remax Nova - Halifax, NS

Shh! Don't tell my secret... I love hootsuite.

Dec 07, 2011 12:23 AM #1
Valerie McNeal, CRS, GRI, CDPE
Keller Williams Integrity Bob Lucido Team - Ellicott City, MD
Integrity, Knowledge, Results

Wow, intersting...   I am going to check into this today!!  Thanks for sharing a little know secret. This will help!!

Dec 07, 2011 12:26 AM #2
Nor Yeretsian
Envoy Capitol Realty Inc. - Toronto, ON
Envoy Capitol Realty Inc., Brokerage Toronto

This is a lot more efficient, thanks for the insight.



Dec 07, 2011 12:32 AM #3
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Merv - I agree!

Valerie - It is a good one!

Nor - agreed

Dec 07, 2011 01:26 AM #4
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Hi Dagny.  thx so much for reblogging and spreading the word.  I'm so glad so many are finding this helpful.  Looking forward to seeing you next week.

Dec 08, 2011 02:57 AM #5
Paul Viau
High Shots Photography - Halifax, NS
High Shots Photography - Real Estate Services

Hootsuite is an incredible tool! I encourage everyone to upgrade to the enterprise addition.

It's only like $6/month. They are working on a Auto-post to g+ ! This will make your life simple

as a click!  Find an article that you feel will fit your niche/real estate passion ? - Just paste the URL

to you facebook page, Twitter, linkedin and g+ (very soon). Write somthing about the artical and

and add a link to your website /Blog.  Shedule the post and your done!

Feb 09, 2012 02:56 AM #6
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Dagny Eason

Fairfield County CT, CDPE Homes For Sale and Condo
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