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House Cleaning: An End Of The Year Guide To Social Media Maintenance

Education & Training with The Ibis Network

The Ibis Network Social Media Marketing Tips


If you’ve ever been a child, you know that making a mess is far easier than cleaning one up. Which is to say, we’ve all been guilty – at one time or another- of putting off the thankless task of cleaning up after ourselves. Cleaning, however, often exposes things previously hidden by clutter and makes it easier to use what you have. Your Internet presence is no different. Having a social-media presence for your business requires maintenance.

Here are a few tips, hints, and motivations for an end-of-the-year social-media house cleaning …

Google Yourself: It won’t make you an egomaniac to have a look at the results that come up when your name is plugged into any of the more popular online search engines. In fact, it’s an effective way of discovering what appears when a prospective client searches for you or your business. If you run your business’ name through Google or Bing and are embarrassed by the results or find pages with old contact information, you can be sure your prospective clients have seen the same. It’s also a good way of finding the Twitter or Facebook fan page you set up and abandoned a year ago. Have a good look at how you’re being presented online and go to work cleaning and updating your presence.

Be Consistent: Having an Internet presence is one thing. Having a consistent presence is another. If you have multiple social-media pages for your business, make sure you’re presenting yourself in an uniform way. That means, they all have the same contact info, bio, photo, name, addresses, and tone. If you’re “Crazy Eddie”on Facebook but “Edward” on Twitter, you’re likely to confuse anyone searching for you or your services. Having a consistently professional online presence means, no matter where someone finds you on the web, you’re well represented and offering the most up-to-date contact information.

Organize It: Once you’ve had a look at where you’re being represented online and spent some time updating your pages, take the time to organize things and make it easier to maintain in the future. Start by saving all your login and password information in one place. There’s no quicker way to lose motivation for maintaining your social-media presence than to try to repeatedly log in to your profiles only to be turned away because of a forgotten password. Next, link your pages wherever possible. Having your blog posts appear on your LinkedIn page or your tweets on your Facebook page makes it easier to keep everything fresh, consistent, and up-to-date. Once you’ve found your pages, updated your contact info, linked them together, and saved your login information in an easily accessible place, you’ll be better able to communicate with potential customers and take advantage of any available online opportunities.

Linda Edelwich
William Raveis Real Estate - Glastonbury, CT
Serving Glastonbury & Beyond | 218 New London Trnk

HA - I kjust googled myself last night to show my husband SEO in action - he doesnt know what I do on the computer can related to real estate - LOL

Dec 16, 2011 02:26 AM
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Josh - what great tips.  Suggested.  Now I'm off to google myself and start the cleanup.

Dec 16, 2011 02:30 AM
Aaron Mazurek
Coast Realty Group, (Powell River) Ltd - Powell River, BC
Powell River Property For Sale (BC)

These are great tips. thank you

If you do have different names on various social media, due to the number of characters allowed in some of them, would you just use the first part of the company name? or the most relevant?

Dec 16, 2011 05:34 AM
Josh Millar
The Ibis Network - International, IT
President at theibisnetwork.com

Thanks for the feedback. Consistency is key. It isn't as much which name you use as it is that you use the same name wherever possible. In a case where you're limited to a certain number of characters, choose the most relevant part of your name or company name. In other words, whatever part of your business name would be most likely to be used as a search term. Thanks again.

Dec 16, 2011 07:09 AM
Deb Jobin
RE / MAX River's Edge - Bristol, RI
Award-Winning Realtor

On my way to a clean up.  Thanks for all the great tips


Dec 19, 2011 03:30 AM
James A. Browning
Browning Real Estate School/REO Institute - International, IT
MRE REOCertified(R) SSCertified

When I read your article, it made me realize that I need to update my profile on Linkedin, thanks for the great tips..James

Feb 21, 2012 01:51 AM
James A. Browning
Browning Real Estate School/REO Institute - International, IT
MRE REOCertified(R) SSCertified

Another thing that I learned from your blog is being consistant with my material for blogging. thamks James

Feb 21, 2012 01:52 AM