I was up at the crack of dawn again today...and one of the first things that I do ( besides brew a pot of coffee) is check the hotsheet for new listings and realtor tours. I do this out of habit and it is important to plan my day around the area's new inventory.
And, this photo was on today's hotsheet. Now, I am not one to pick on other agents ... but... what is wrong with this picture?
First of all, I hate your run of the mill bathroom pics. If there is nothing special about the bath....don't try to squeeze in a photo because they will always --- show the bath in a poor light. No pun intended here but....there is no light. And, did the agent check how he/she uploaded the photo? Is the bath really on it's side?
While I can understand that we all make mistakes...but check the #$% darned photos! The agent has a responsibility to the seller to show the property to it's best advantage. At the very least, this means...checking the photos to make sure they are loaded properly. And, one should reasonably expect that the photos will show off the best qualities of the home --- if it is the same bath, with the same layout, with the same tile, in the same complex of 1200 other same baths...don't show it! Believe me, the fuzzy little bath rug is not the selling point.
I am not suggesting that every agent have a degree in photography --- but understand your strengths and weaknesses --- if you cannot do the home justice, hire someone who can. All the staging in the world will not do anyone any good, if it is not photographed correctly and proper photos selected for the right media. Sellers be aware that this takes EXPERIENCE, TIME and MONEY. You have to "ask" the realtors you interview to see their portfolio of homes so you can understand HOW YOUR HOME WILL BE MARKETED. (And, remember, you may get what you pay for...so...if the commission is too low...your marketing materials will suffer!)
Remember --- the medium is the message --- and your photos are your primary marketing tool that will facilitate the sale of your property. You don't have to be Richard Avedon but please ... demand that the photos are of good quality and that they are placed correctly in the media.
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