I wanted to see if anyone felt the same way that I do about the articles that I have read about the ineffectiveness of Open Houses. Personally, I don't sit them regularly, but I have read in two articles in the last month that they have been called "the dying diamond" or basically a "waste of time".
My thoughts about this are similar to many of my collegues, that if you do all the right things: ie tour the neighborhood before hand, pass out flyers, make sure that you have some refreshments, and advertise (either through your neighboring real estate agencies, or otherwise); that your potential is greater for having visitors.
My thoughts are if you are going to do anything; do it big! Have an event, and make it beneficial for people to come to the open house. Many times co-marketing is the trick, to get into your vendor's databases as well. Lets face it, nothing happens easy; atleast nothing good.
Of the two articles I read: one was from a FAR (Florida Association of Realtors) email, and the other was from the October edition of Broker/Agent News; I don't know if I agree with either of them.
My listings, these days, consist of a lot of pre-foreclosures/short sales, in Brevard County FL. So, unfortunately, Open Houses are not the right thing for those types of sales (the houses, characteristically are not in the best shape for that type of situation) If you want to see any of my listings you can go to www.abrevardagent.com, and see them all. I've got some really great deals, but like I said, the investors; and the folks that would be interested in these types of properties are not looking in the open house sections.
Have you had more success at Open Houses? Or do you agree with the articles that they are becoming a lost leader? I wonder if it is geographically changing: I'm sure that the winter months are not the best for open houses. In California, where I am from, and in Florida where I now live, it is conducive for Open Houses all year long.
I'd love to hear your thoughts.
Call me or comment: Josephine Carpenter, 321-243-4519