Think about your results for 2007. Do you see them in terms of number of sides, deals closed, GCI?
Marc Davison at 1000 Watt Consulting suggests something more along the lines of 'helped individuals and families meet their housing needs.' This shifts the focus from the agent to the customer, from statistics to basic human needs.
In I Am a Customer, Davison explores how branding affects customer perception. The examples he gives from the real estate industry are poignant.
When we design our marketing and branding, we need to remember that real estate is about more than just houses and mortgages. Real estate is about people.
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