Hey some of these tips were given to me by others and some I thought of based on experience. These tips are great for Realtors trying to sell in this down market. If you're FSBOing it then perhaps only a few of these ideas would apply, but any help is good help, Right?
In you ads, ALWAYS:
- Mention the price of the home.
This works for Price ranges too. Buyers will think that a place is too expensive if the price is left out. - Always Give a Location.
We've all Heard of 'Location, Location, Location!' This is because its one of the biggest factors in a buyers decision making process. They want to know about school district, if they are near work, major roads, shopping, hospitals, etc. - Feature the Home with Multiple Quality Photos******
My partner, Tom preaches this one almost daily. The photo draws your eye to the ad- DUH. And in this age of digital photos, there's NO EXCUSE for not having at least a few Pictures. (Even just one doesn't cut it anymore) - Create a Headline that grabs the buyer
This is the reason the buyer reads on so make it good. If the house is huge and that is its best feature you could say, "SOOOOO BIG" or "S-T-R-E-T-C-H O-U-T!!!" or even "Bring your Tape Measure!!" Get it? Good. - AD Copy: List main ammenities
Remember to keep the ad Positive! Don't start listing why others might not have liked it or what needs to be fixed or replaced that is what the seller disclosure is for, besides you want to get them in the door first and perhaps most importantly, let them create their OWN impression. So Keep it simple and list the good things: "New Sunroom in 07, Updated Electric in Garage, Master Suite hosts private balcony.... " - Logos, Slogans and Headers should be consistant
Ok so this one is mainly for the Realtors, unless you're an invester that commonly sells without an agent (Why you would ever do that I don't know...) Basically if you're consistant in all of your advertising people will recognize you and that helps build trust. - Think like a Buyer
Everyone is different. Communicate to the needs your buyer would most likely have. Its the 'Its all about YOU' idea. "Hosting parties is no problem here as this 3000+/- Sqft condo is an entertainer's delight." - The Seller knows more than they know they know
Ask them what motivated them to buy the house in the first place. "Why is it special to you" Use these ideas to appeal to the new buyer. - Call to ACTION
Closing with a reason to call and ask the buyer to do it. Simple. - Contact info a MUST
Well Duh, how would the buyer contact you otherwise. Of course its always good to provide multiple options for the various buyer personality types out there. List your Email, Website, Phone and Fax.
Of course don't forget to check out MY website: http://www.iknowjackandtom.com
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