Getting the sales in a slower than recent times market can be difficult to say the least.
We are currently revamping our marketing plan and getting back to the basics. I know this sounds like a canned response but simply put "if you are not talking real estate you are not selling real estate".
So how do you talk real estate? I personally like to get out in public, somewhere out of my comfort zone. This might mean going to the local outlet mall and roaming from store to store talking real estate with anyone who will listen. This may or may not equate a sale but meeting strangers and striking up a conversation is an awesome exercise in communication.
My absolute favorite is the grocery line ~ hey they need homes also. What better way to spend 15 minutes behind 2 cart loads of groceries?
Most important is past clients.
I purchased several local coupon books ~ the annual ones and placed 10 business cards in each and gave them to previous clients with the instructions to pass out the cards to prospective buyers and sellers. In this market I have already gleaned 1 buyer from this method. Oh and call those past clients and check in for whatever reason ~ updating your data base and request a referral or check on the clients personal needs.
With the market lagging time may not seem like an issue. Time management is still the key to keeping on track and getting the high payoff activities the highest priority! Lacking in time management skills? Start by tracking your activities and prioritizing based on sales generation. Need more help? Then find an accountability partner and meet once a week to stay on track.
I love answering wrong numbers at the office...
and asking if the caller has any immediate real estate needs ~ this typically sparks a conversation and occasionally discloses a real estate need.
Basically if you love real estate the natural flow will draw potential clients your way and "here's to success"//
G
Comments(8)