Special offer

Action in this sluggish market

By
Real Estate Agent with John L. Scott, Bend

turtle

Getting the sales in a slower than recent times market can be difficult to say the least.

We are currently revamping our marketing plan and getting back to the basics. I know this sounds like a canned response but simply put "if you are not talking real estate you are not selling real estate".

So how do you talk real estate? I personally like to get out in public, somewhere out of my comfort zone. This meetingmight mean going to the local outlet mall and roaming from store to store talking real estate with anyone who will listen. This may or may not equate a sale but meeting strangers and striking up a conversation is an awesome exercise in communication.

My absolute favorite is the grocery line ~ hey they need homes also. What better way to spend 15 minutes behind 2 cart loads of groceries?

grocery

Most important is past clients. book

I purchased several local coupon books ~ the annual ones and placed 10 business cards in each and gave them to previous clients with the instructions to pass out the cards to prospective buyers and sellers. In this market I have already gleaned 1 buyer from this method. Oh and call those past clients and check in for whatever reason ~ updating your data base and request a referral or check on the clients personal needs.

With the market lagging time may not seem like an issue. Time management is still the key to keeping on track and getting the high payoff activities the highest priority! Lacking in time management skills? Start by tracking your activities and prioritizing based on sales generation. Need more help? Then find an accountability partner and meet once a week to stay on track.

telephoneI love answering wrong numbers at the office...

 and asking if the caller has any immediate real estate needs ~ this typically sparks a conversation and occasionally discloses a real estate need.

 

Basically if you love real estate the natural flow will draw potential clients your way and "here's to success"//

 

 

 

G

Rick Irving
My Texas Home Real Estate - Fort Worth, TX
Rick Irving Knows Real Estate

Glenda, I like the idea of the coupon books. I will try it and let you know how it works for me. Thanks for the post and the great idea!

Rick Irving
United Country Real Estate
Fort Worth, Texas

Feb 14, 2007 08:35 PM
Chewbacca The Wookie
Angle The Deflector Shields - Angus, MN

Glenda,

I too love answering the wrong numbers and asking them if they have an immediate need to refinance their existing mortgage.  Great way to drum up business.

    

Ben Pederson  

205 SE Wilson Ave. Suite 2  

Bend OR 97701  

(541)385-1378 Bus.  

(541)306-9009 Cell  

(541)385-8706 Fax  

alpmtgb@bendbroadband.com  

http://www.alpinemortgageloans.com/

Feb 15, 2007 09:49 AM
Glenda Crowell
John L. Scott, Bend - Bend, OR

Hello Ben from Bend ~ you are just down the street and around the corner from our office :))

Rick ~ I look forward to hearing how the coupon book tactic works... all the best

 

G

Feb 15, 2007 10:11 AM
Kelli Fronabarger
Bend River Realty Inc. - Bend, OR
Realtor - Bend Oregon
I love the idea of the coupon book. I also agree that if you're not talking real estate, you're not making it happen. Kinda like finding a needle in a haystack, buyers that is. It requires more than the usual effort.
Feb 17, 2007 09:53 AM
Glenda Crowell
John L. Scott, Bend - Bend, OR

You got it Kelli ~ finding sellers is much easier in today's market.

G

Feb 17, 2007 11:42 AM
Glenda Crowell
John L. Scott, Bend - Bend, OR

Rob ~ yes please do, I would like a copy of a show to listen to. Maybe you could send as a computer file?

 G.

Feb 22, 2007 02:14 PM
Siha Top
Top Mortgage Company - Portland, OR
I too am taking total advantage of the slower market with getting back to basic and revamping ALL of our marketing, staff training, & updating software and office tools to be most efficient for when the market starts to speed up again.
Jun 06, 2007 07:53 PM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital
Basics - GOOD!  They do work.  Nice post.
Jul 16, 2007 01:18 AM
Stanton Homes
Stanton Homes - New Home Builder - Raleigh, NC
Design/Build Custom Home Builder in North Carolina

Coupon book idea is great.  Haven't thought of that.  Are you paying $20 per book that you pass out, or do you get some kind of bulk deal?

Apr 11, 2008 05:00 AM