We have several different networks/spheres/target markets of people that receive our purple envelopes. 
Some of these people are business owners that we actively refer to as well. They can be lenders, contractors or retailers of home improvement or decorating materials....from carpet to paint...electrical to plumbing...Lawyers and lenders...we appreciate their service to our clients.
One of the things that Ben Kinney teaches and preaches in addition to his huge heart of "giving back" to the communities he is honored to serve...Is the give back of 
referrals. He....and We would never sacrifice the quality of a referral source because another contractor, vendor, lender gave us referrals. We do discuss referrals with the business owners in our groups. What kinds of referrals do they want ? How can we help them refer business to us ? Do they need/want business cards ? Do they use a display rack of cards ? Do they have a newsletter that needs an article ? Is there some new product or service we can feature in a blog or newsl
etter for them ?
Lead by example....Say it out loud..."My goal is to refer...
2 clients to you this month." Don't be surprised if you hear an echo back as to how many clients will be referred to you as well ! Our referral goals continue....and get raised to new heights all the time...it's reciprocal...it is the very best way to do business...and a mutual appreciation of doing even more.
Business to business...past client or customer...Prefer to refer...and experience the joy of giving...and appreciate what you will receive in return. Amen and Women.
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