In this digital era, almost everyone has access to the Internet. Thus, the people who use social media sites like Facebook, Twitter and Instagram among others are uncountable.
These platforms have really changed the way people communicate.It has also made businesses come a long way in the way marketing of products and services is conducted.That is why we cannot afford to downplay the impact of technology in todays world.
Marketing on social media platforms can be time consuming and requires a lot of effort. This comes as a disadvantage to many business owners due to their nature of work. They are often busy and will find it hard keeping up with it. Sometimes it might also be overwhelming. What other way to do this other than using social media scheduling?
Social media scheduling
Social media scheduling is basically putting in place updates to be released at specific times. The best thing about it is that it saves a lot of time. The other benefit of this is that you are able to target different people from different time zones or want your posts to reach your audience at times you are not available.
There are various ways to schedule updates properly. Some of them include:-
- Making use of social media scheduling templates
- Try getting tutorials on how to create social media schedules.
- Learn how to optimize your social media schedules
Social media collaboration
As earlier stated, social media presence is very essential in marketing. Social media collaborations is one of the ways you can use to promote engagement between your brand and consumers.
Basically, this is what we call co-branded marketing. In most cases, these collaborations are mutually beneficial. The best thing about these collaborations is that, if well utilized, they can make use of each brands success to uplift each other. They can collaborate and introduce their individual products and services to the consumers of their collaborators.
Types of social media collaborations
When a company is coming up with various marketing strategies, there are various ways they can incorporate social media collaborations. Some of the most effective are:-
- Photo competitions
One of the easiest ways to launch a social media collaboration is by working together with an influencer through photo competitions that align the vision and messages of the individual brands together.
- Takeover
Takeover is a very effective method that often works for lesser brands. Basically, what happens is that you team up with an influencer brandand give him access to your social media account for a specificperiod of time. What they do is post updates on your account and tag themselves. The above is effective especially if your influencer has an event and has your products and services to promote.
- Prize giveaways
These are one of the most common social media collaborations between brands. Most brands will team up with their fellow brands and come up with ‘loop giveaways’. Here, you can prompt your audience to log on to each others accounts, like and follow them so as to gain more followers and promote brand awareness.
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