Strengthen Branding by Consistent Visibility With Print Marketing

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5kH6

My favorite method of marketing is print marketing. Yes, it’s “Old School,” and it continues to work well for me. The middle of the month is when I finalize my next postcard and the full page newspaper ad. 

For the month of October, I decided to include the Free Market Analysis postcard and surround it with new and pending listings. The importance of “Proper Representation” is what I want to “drive home” to every resident in the town.

There are 7,700+ single family homes in the Town of Franklin, and each home receives a newspaper, as well as our monthly jumbo postcard. This is a great opportunity to spotlight the team every month. The postcard will reinforce the newspaper, and the branding will strengthen.

The strength of one’s branding is in direct proportion to the magnitude of the visibility of the marketing pieces. Quality and Quantity are most important whether online or offline. Not everyone is online searching for a “Free Market Analysis in Franklin MA.”  If they are, they’ll see us there, too.

However, I’d rather give them no choice but to see us. Everyone scans through their mail, and the majority of Franklin residents flip through the pages of the local newspaper. They’re going to see us one way or another, and they will see us consistently. It’s the beauty of offline marketing.

 

 

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
3,331,511
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - those who loyally follow you understand the importance of a consistent message delivery - you definitely walk that talk.  

Sep 11, 2019 09:43 AM #1
Rainmaker
582,580
Peter Mohylsky
PrimeSouth Properties - Santa Rosa Beach, FL
Let me help you find your path to the beach.

Old School is working for me as well.  

Sep 11, 2019 09:56 AM #2
Rainmaker
4,989,076
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Michael Jacobs it's worked well for me for decades... thanks, Michael....

Peter Mohylsky happy to hear that.... hope others are using it, too!

Sep 11, 2019 09:58 AM #3
Rainmaker
1,917,152
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Barbara Todaro - those colorful glossy mailings are very hard to ignore.  You can't accidentally delete them!

Sep 11, 2019 10:20 AM #4
Rainmaker
4,989,076
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Grant Schneider the last thing I'd want is to be ignored.... they glance, even if they toss it.... someday, they'll keep it.... but I know they'll remember it.... it's been proven....

Sep 11, 2019 10:23 AM #5
Rainmaker
4,441,283
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Barbara,

Kudos for this colorful in season ad. Consistency is definitely a way to stay unforgettable and memorable.  Bravo, A

Sep 11, 2019 11:53 AM #6
Rainmaker
4,989,076
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Alexandra...every month with a different theme .... we get business from that newspaper plus the postcards....

Sep 11, 2019 12:05 PM #7
Rainmaker
3,812,925
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Barbara Todaro ,

Since every month you bring out a different theme the public is expecting to see what new creative piece you are offering! Consistency with the mailing is the key, the message is always the same!

Sep 11, 2019 03:49 PM #8
Ambassador
3,867,831
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi BarbaraT- and I'll bet that you have past and perhaps future clients who are anticipating how you'll "seasonize" your next mail out!

Sep 11, 2019 07:59 PM #9
Rainmaker
519,732
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Hi Barbara: Your consistency for print advertising makes you the leader for getting listings in your town. Unfortunately, not all towns are the same. Probably half of all our homes are 2nd homes in Carmel-by-the-Sea and new out of towners keep coming in. It's pretty challenging. 

Sep 11, 2019 08:26 PM #10
Rainmaker
3,164,660
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

You are my marketing guru as always.  I learn more from you all the time.   On vacation in Yellowstone this week 15 wolves. 6 grizzlies, 6 black bear and 7 moose.                                                                                                                       

Sep 11, 2019 08:47 PM #11
Rainmaker
2,911,498
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Standby for an email about the postcard.  It looks great, thanks

Sep 12, 2019 02:13 AM #12
Rainmaker
4,989,076
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thanks, everyone, for your nice comments.... I create the postcards on microsoft publisher.... 

Sep 12, 2019 04:57 AM #13
Ambassador
1,850,096
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

You are the one to emulate for print media. Your method works because you do it well and consistently. Bravo from us too. D 

Sep 12, 2019 08:15 AM #14
Rainmaker
4,989,076
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Debb Janes EcoBroker and Bernie Stea JD you're very kind..... what I do for marketing is so much easier than what you do.... I marvel at your talent....

Sep 12, 2019 08:17 AM #15
Rainmaker
1,483,717
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Direct mail really works - and consistency pays off.

Sep 12, 2019 07:14 PM #16
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