Covid-19 & Your Marketing Efforts - What Should You Be Doing?

Services for Real Estate Pros with Pearlydean Marketing

This is a very brief overview of an interesting article I read recently, it covers why you should carry on your SEO work during this unsettling time.

I have tried to give it a real estate/distressed sellers perspective:


1 - SEO work can bring in money.

This isn't quite true of our sector but this is a time to build relationships ready for when normality returns.


2 - Search is measurable

This is true. Everyone is looking for everything using the internet! There is nowhere else to go & people have far more time on their hands.


3 - When there is scarcity, people search

People who are thinking about selling their houses will start searching now - they will also realize that there may be too many houses V's buyers when this is over & they need to get in early.


4 - People still need products & services

This is still true, as mentioned above, the search for who will buy their house will start now. You, as a business, can still be contacted safely by phone or email. You could even have a virtual walk-around their house using WhatApp video or something similar.


5 - Eventually, things will get back to normal

This is very true. The world seems to have taken this very seriously & if 'we' can flatten the curve of the growth quickly then within a few months things should start to return back to some sort of order.


The reality is, some business owners will panic & stop what they feel are all non-essential outgoings.

Some will feel that SEO is one of these, we would strongly disagree - this is the time to try & increase your online presence! & if you are behind some of your competitors in terms of ranking, this is the perfect time to catch them up - SEO is an ongoing service & this is now the case, more than ever.


The full article can be found here (be aware it is an SEO article rather than a Real Estate one). - Search Engine Journal - Covid-19 & SEO

If you need any help with your lead generation or SEO in this uncertain time, then please get in touch for a strategy call:

Pearlydean Marketing - Lead Gen Strategy Consultation


In the meantime, stay safe, wash your hands & look after you & yours!









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Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Good day to all, keep on moving forward. We are seeing the sunshine and more people starting to make a move. Have a blessed day. 

Mar 24, 2020 09:31 AM #1
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Welcome to the ActiveRain community. Congratulations on your first post.

Mar 24, 2020 02:21 PM #4
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Nigel Griffiths welcome to ActiveRain and congratulations on successfully posting your first blog.

Mar 25, 2020 03:39 PM #5
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Nigel Griffiths

Real Estate Experts - Lead Generation - USA
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