9 Creative Real Estate Marketing Ideas to Try in 2021

By
Real Estate Technology with Realtyna 4966111

Each year offers fresh marketing opportunities for real estate agents. The very best innovate to stay ahead of the competition. 

In 2021, real estate agents face more uncertainty. But the year also holds promise. If you are looking for some new real estate marketing ideas to try, check out this list.

9 Creative Real Estate Marketing Ideas to Try in 2021

 

1. RealtyFeed 

RealtyFeed is a new, social lead generation platform for real estate agents. Agents log on, collaborate and level up all while “working” to bring in new business. RealtyFeed brings a property portal and social network to a single platform. In 2021, RealtyFeed will help you to market your listings in fun, intuitive way.

RealtyFeed

2. Host a Zoom Meeting

The year 2020 might be summarized as the year of digital communication. New tools and platforms emerged to help us bridge the distance brought on by the pandemic. In some instances, we have learned new, more efficient ways of doing business. With more people comfortable on Zoom and other video platforms, 2021 is a good time to host a Zoom meeting.

3. Claim a World Record

There are a lot of odd world records out there. Some of them are rather funny. You can bring attention to yourself and your business by choosing an interesting world record and breaking it. This is especially true if you claim something related to your brand or real estate. Make 2021 a record year by finding and breaking a world record.

4. Collaborate in a Clever Way

Great marketing does not need to be a solo endeavor. Many businesses relate to real estate and provide marketing opportunities via collaboration. Imagine, for example, a collaboration with a local hardware store where you provide sales statistics for various paint colors. Try a new collaboration in 2021.

5. Make a Chalk Stencil

Unique marketing does not need to involve the latest technologies. In fact, writing in chalk is one of the oldest forms of advertising there is. The next time you hold an open house, try a chalking a nearby sidewalk or placing an A-frame chalkboard. There are plenty of chalk stencil how-to’s on the internet to help you take advantage of this beautiful marketing technique.

6. Honor National Days

There is a national day for everything. A lot of these commemorative days are quirky and interesting. So why not incorporate them into your marketing? For example, you could give away a dozen bagels for National Bagel Day (Jan. 15) or post cute manatee videos for National Manatee Appreciation Day (last Wednesday in March). Get creative and have fun! 

7. Custom Dog Bandanas 

The best kind of advertising is the kind that hangs around and attracts attention. Unfortunately, for too many agents this means pens and magnets. In 2021, try to get creative with your swag by handing out custom dog bandanas. Dogs with bandanas are cute and Instagramable. If you can subtly incorporate you brand, you have a new marketing avenue in 2021.

8. Where Are They Now?

Everyone likes a feel good story. Try reaching out to some of your old clients and see if they are willing to participate in a “where are they now?” promotion. Show how their lives have progressed and how a new home played a role in their success. These details could provide the motivation leads need to contact you in 2021.

9. Create Referral Program

Everyone in real estate relies on referrals in one way or another. So why not formalize this into a program. Make your program clear, and easy to use, and make sure your leads understand what benefit they get for providing a referral. A referral program may be just what you need in 2021. 

Now you have 9 real estate marketing ideas to try in 2021. For more from the Realtyna blog, check out 9 Tips to Market Your Real Estate Listing for Telework and The Psychology of Font and How to Use It in Your Real Estate Logo. 

 

Comments (12)

Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

I think fresh marketing ideas are appreciated by consumers. Unique and tasteful get attention.

Feb 05, 2021 07:10 AM
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Realtyna Inc Thank you for sharing this! Good points here!

Feb 05, 2021 07:04 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi, I really the idea of getting interviews with former clients explaining where they are now.

Feb 06, 2021 08:20 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Carol, it's always good to change it up now and again. 

Feb 08, 2021 01:50 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hey Joe, thanks! Good luck with your marketing this year.  

Feb 08, 2021 01:51 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Grant, that's my favorite idea too!

Feb 08, 2021 01:52 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

You have some fine ideas. Agents who try them will definitely stand out from their competition.

Feb 12, 2021 08:13 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

It's always nice to have some new ideas for marketing! I like the idea of a referral program - love giving and getting referrals from other agents and past clients, but also like to refer businesses when and where I can, as well as receive their referrals.

Jeff

Feb 13, 2021 03:35 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Marte, thank you! I'm glad you like the ideas :)

Feb 15, 2021 03:29 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hey Jeff, I'm glad you found a helpful idea. Let us know if you start a referral program this year. I'd love to hear about it. And I totally agree. Giving is receiving :) 

Feb 15, 2021 03:31 AM
Kristin Johnston - REALTOR®
RE/MAX Realty Center 262-567-2455 - Waukesha, WI
Giving Back With Each Home Sold!

Great information.  Thanks for sharing and have a wonderful day!

Feb 19, 2021 06:53 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

You're welcome, Kristin ! Just doing our best to get some good information out there.

Feb 22, 2021 03:01 AM