Improving your business videos

Real Estate Agent with Realty One Group # S.0190863

I was thinking of the progress that I have made in my use of social media. Especially when it comes to videos. Now I can go from raw data to completed video posted on multiple sites in less than an hour. It wasn't always that way. I had to learn a lot as I went along.

What grabs attention

The first thing that I found was that just because I posted something, didn't mean it would be noticed or watched. If something looks boring or long winded, it gets skipped. I found people want fun, new and short.


Here was my first video I ever made for my channel:

I laugh as I watch that as I was still learning what would catch on. At least it was quick.


This was my first to get over 300 views:

That shopping mall was completely empty because I had nobody to spend Christmas with - so I taped it on Christmas day in a shopping mall. LOL! But hey - not bad to forecast for an entire year in only 4 minutes 30 seconds.


The humor phase


This is when I was told to lean into humor. Obviously, the title drew many viewers:

Obviously, it was where I also changed sound effects and musical choices. And of course, brought in some puns. LOL


Speaking of music, here was a classic using a musical parody on renting vs buying

Great facts, fun character to play (actually a Halloween costume that led me to choose that angle).


Here is when I learned that you can say something positive and yet use a word like "crash" to stimulate viewership


Finally, after a year, I learned how to tease my subject in the beginning of the video and have even more folks watch. Despite the fact that this video is over 12 minutes, I still got over 600 views. Here, I covered the housing forecast for the year 2022

One of the ways I started getting new views were the words of controversy I placed in the preview.


Along the way, I learned how to use various tools - both hardware and software.  We did a Tuesday call on those a year ago. If you have questions about how to do these for your business, let me know.


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Comments (22)

Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Practice lets us figure out what does and doesn't work. It's great to see you've jumped into the video world!

Apr 21, 2022 04:56 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Rocky Dickerson, I know videos are great, I just don't feel comfortable in front of a camera, that's just me. With practice, we can accomplish much. I applaud you for what you've done. 

Apr 21, 2022 05:36 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

Rock, some fun videos to watch for sure. bill 

Apr 21, 2022 05:46 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

You are great in front of the camera Rocky. I agree, if a video is too long I don't bother watching it!

Apr 21, 2022 06:27 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I have always enjoyed your videos but you are right people want fun, new, and short.  You do such a great job of adapting and improving!

Apr 21, 2022 06:48 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Rocky,
I know you're taking upping your marketing game seriously!  I love that you've shared two of your most valuable resources with us... Charra and Lisa. 

Apr 21, 2022 09:43 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Rocky- I love seeing the transformation. My preference for any video is short and to the point and humor never hurts either. I like the toilet paper post!  You are good in front of a east and perfect voice for it. 

I was a little sad that you were on your own for Christmas Day in the mall. Next year, I'm extending an invitation for you to spend Christmas with Brian England and his family. (he's closer than Houston!)

Apr 21, 2022 12:11 PM
Brian England

Rocky Dickerson is definitely welcome to join us for Christmas next year Kathy Streib 

Apr 21, 2022 01:37 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Rocky these day video is quickly becoming KING, so information on how to make them better is very welcomed.

Apr 21, 2022 02:55 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I must admit I haven't worked with video as much as some.  I appreciate your tips.  

Apr 21, 2022 08:43 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Rocky, on having this blog FEATURED in the Old Farts Club group!  

Apr 21, 2022 08:44 PM
Roy Kelley
Retired - Gaithersburg, MD

Good Friday morning, Rocky.

Have a great day and an outstanding weekend.

Apr 22, 2022 06:39 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

You do a great job with your videos.  Thank you for sharing some of your tips with us and best of luck with your future videos.

Apr 22, 2022 11:11 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Apr 23, 2022 05:56 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Rocky,

I'm so impressed with the evolution of the videos you have been making! Thank you for the tips you have learned a long the way! Great job!!

Apr 24, 2022 05:09 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Great job Rocky! You confirmed what I suspected all along... Elvis is alive and well in Vegas! Seriously, great job on your videos!

Apr 24, 2022 05:57 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

You've done a great job with your videos, Rocky, and there are some great tips here. And you are so good at them!!


Apr 24, 2022 01:18 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Rocky,

I have been out of the loop.  I love the titles of your videos.  There is no way you can't click on them to see what they are about.  Great job!

Apr 26, 2022 10:13 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Hey Rocky Dickerson I saved your post to re-read, because you gave us a great review with examples of how your videos evolved over time.    Much Appreciated!

Oct 14, 2022 09:14 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Thank you M.C. Dwyer ! Actually, just last week I went to a board of REALTORS in Arizona and taught a 4 hour workshop on how to do real estate videos. Now, this week, I have a new idea of what I will do to add to them I'll be posting when I do!

Oct 14, 2022 09:32 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There’s something to be said about all that but there’s another thing to be sad about merry Christmas to you and yours this year and into posterity

Dec 24, 2022 09:41 PM