How many of you return your voice mail messages quickly?
How may of you do the same with email inquiries? It used to be acceptable to return emails the day after or once a day. Now you have to respond nearly instantly to meet the needs of the consumer.
The California Association of Realtors (CAR) did a survey and they found that 23% of consumers expect an instant response and another 21% of the consumers expected a return email within thirty (30) minutes!
It has been demonstrated that returning emails instantly will result in the perception of great customer service and that is what the buyer and seller expect. They want good service and the discussion of reduced commissions doesn't even come into play. Responding hours or days later to the message to you will result in having those commission discussions.
The email addresses you have exposed to the consumers on listings or your web site should be sent to your smart phone device so you can get to it quickly. Whether it be your blackberry, treo, iPhone or just forwarding those emails to your phone so you can respond 24/7 will lead to increased success. There are a lot of tools out there you can get set up with to get better connected.
The XY Generation would rather get a text or emaiil message back rather than the Baby Boomer Generation calling them. Speed is of the escence --
Make it a profitable day
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