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What is a lead?

By Jim Lee, REALTOR, CRS, ABR

Real Estate Agent with RE/MAX Shoreline New Hampshire & Maine

August 31, 2006 02:17 PM

Today's Inman News has a story titled: "When is a lead a lead?" written by a college professor, Manager of Real Estate Services at HomePoint.com, and broker-owner of a real estate firm named Kyle Cascioli.

HomePoint is apparently another online lead generation ‘service' and Active Rainer Bonnie Box is quoted in the article.

Kyle could have saved himself a lot of time and writing if he had just looked back to a story written by Peter Miller who is "OurBroker" on AOL and a free lance real estate writer.

http://realtytimes.com/rtcpages/19991116_numbersgame.htm

"Online Numbers Game No Substitute For Results"

Peter called me and asked what my definition of a lead was; here's my answer from November of 1999.

"I define a quality lead as something that I think has a reasonable expectation of producing a sale leading to a commission check I can deposit in my bank account."

I still like this answer in 2006; maybe I'll e mail it to Kyle. ;-)

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Sara Lipnitz

Max Broock Realtors - Birmingham, MI

In a "previous life" I was a sales trainer for a company. The funny thing was, I wasn't teaching much that had not been taught by someone else. So much of what we learn at sales seminars and even here on AR is recycled information just spit out by someone else. I bet in another year someone will come out with another way to say the exact same thing about what a lead is. That's just how it goes.........

Aug 31, 2006 02:55 PM

Jim Lee, REALTOR, CRS, ABR

RE/MAX Shoreline - Portsmouth, NH

Buying or Selling? Ann & Jim are the local experts

I think that's the way most sales trainrers work including the real estate ones.

I've noticed over the years that 'gurus' spend a lot of time gathering tips and information from big hitters about what they do and how they do it.

They then reformat and repackage that information into their seminars we get to pay a fee to attend.

Sep 01, 2006 03:51 AM

John Willis

None - Versailles, IN

In an Inman letter to the editor today Stu Siegel of eNeighborhoods wrote that "To us, they are ALL leads, just some are warmer and some are colder than others." I guess your definition depends on whether you're buying or selling.

Sep 05, 2006 06:31 PM

What is a lead?

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Jim Lee, REALTOR, CRS, ABR

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