Whether your goal is to buy 4 properties a year or 100, you will need a team to help you with creating and implementing your marketing campaigns. What this means is that a lot of your time and attention should be spent in building your team to run this area of your business. You will need a team to help you lick envelopes and make cold calls, because it will be impossible to do it all yourself. Your attention should be on building an organization that runs on auto-pilot and the quality of people you hire and sub-contract will ultimately determine how quickly this happens.
In the beginning, this team will most likely be you and possibly your partner if you have one. However, as you grow your investment business, leveraging people and time will be a crucial and a necessary component of your success. You will find that your time WILL become scarce and therefore much more valuable. As the CEO of your own company, it is vitally important that you handle only the most important jobs and that you outsource everything else. In the house buying business, the most important jobs are evaluating deals, buying houses, and implementing marketing campaigns.
Another reason you must assemble a marketing team is because certain people will bring in more talent in certain areas of marketing. For example, there is no need for you to learn how to do graphic design work when you can hire an experienced graphic designer. As an investor, you should always remember not to "skip over dollars to pick up dimes".
More importantly, the right expertise will help you create and implement components of your marketing plan in the most efficient and cost effective way possible. Sure, you can try to do everything alone and probably in the beginning you will take on many of the jobs and responsibilities, however, in order for the business to mature, you will have to let go of fears and exercise your growth muscle by hiring support staff and sub-contractors who can help you. - Fortune Builders Inc.
Comments(1)