Our best ad in remarks in MLS, we have to use that free space much better. It is seen by so many buyers and Agents with Buyers. Here are some tips to improve your awareness of your best ad.
Rule one. Do not leave the same remarks on the listing when it is not selling. You would never repeat an ad in the Newspaper you are paying for that did not pull, month after month. Right?
Two. Write the Ad in the remarks section for the buyer type who will buy that offering, First time buyer, Trade up Buyer, Luxury Buyer, etc. Use first lines as catchy, Great Resale Value, Stop paying rent, Room to grow,
- FOR YOU AND SELLER ads do not sell homes, agents do 79% of time, any ad copy I write will do three things,
- 1. Very clearly promote what would attract the buyer. And Not mention what the seller did on his weekend after visiting Lowes.
- 2 attract the agent with a client for your home, and be assured he or she will have a good, Creditable showing.
- 3. Bring buyer to want to ride to our offering and peak his or her interest.
When advertising remember: [1] your ads and remarks in MLS and in classified bought ads should have a finger stopping catchy title or first line." Escape the landlord" "For alert buyers only" Ease the squeeze, " Fix and Save BIG "Bigger things are a phone call away" "STOP Repossession and Save " It should be simple and brief with a good verbal vision of the home, "Custom Crafted New York Colonial" Spacious Cape needs nothing but intercom to find family members" " Rare Easton Find." Brick and Copper, European inspired, Spouse saver kitchen, Chefs gourmet dream kitchen, Winding tree -canopied street. A screened porch made for summer dreaming.
A breathtaking master bedroom, living room with snuggle up fireplace.
HEADLINES< > CHANGE THEM OFTEN WHEN NEEDED.
EASE THE SQUEEZE, Embassy size colonial offers 3000 square feet of modern, bright magnificent living space.
Stop Foreclosure and walk with ease into Equity.
Let your tenants build your wealth, call today and see what it takes to qualify with this west side unique well maintained Three Family.
Retire in style in this special 3 bedroom affordable and sparkling maintained Ranch.
Attention Skeptics, don't believe Realtor Ads,, then check this home out for yourself or a family member. You know it is not possible to own a striking modern 3 bedroom Ranch in a top west side subdivision for only $240,000.
Get Muddy shoes and save $25,000, Builder has not landscaped lot, but you could save and be the first to live in this mansion styled colonial with 8 sunny rooms and 4 bedrooms with 2 car garage in large subdivision for $399,000, with over 25,000 in extras. So call today and walk into true Value in this Buyers market. You will be glad you looked today.
PUT THIS ON YOUR STOP DOING LIST. NEW pipes, new septic, owner goes to Lowes often and does his own work...... Stop selling Mechanicals in home. And drop the new roof, new furnace, new plumbing, new tile, new paint, new driveway, new shrubs, new wires, new gutters, dead end, , new 220 plugs, alarm system to control thieves in neighborhood, and all those crazy descriptions that sellers love to mention, sure keep them for your brochure and in your notes but use words that make your phone ring.
Really at today's prices I am sure the home should have a newer something like a roof or plumbing that works.
Great Marketers know that you, "Never sell the steak, sell the sizzle"
Mouse-k-ters sell the new septic, will put your mind at ease along with new roof, new window, new doorbell, new ,new appliances, new pipe etc . It's hard I know, and it's a Habit, I know, but change your mindset, and start not doing what you have been that is more antique than my Great Grandmas, olive press.
I beg you also to Please learn to use no major abbreviations, NONE! "Garage w/frog 4bds 2bh, lov ldsc lot with trees and new plumb,rf,famrm,fp inliv rm, ((FROG IS FAMILY ROOM OVER GARAGE))
Stop old habits, the last few years so many silly order taking agents got in the business and with the market moving fast we all suffered from the "DUMBDOWN EFFECT, " Lets go back to basic professionalism .
A reminder by Barry Papagno OP Keller Wiliams Easton Ma.
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